Marketing Generalist​/Growth Marketing Manager

Marketing Generalist / Growth Marketing Manager

Join to apply for the Marketing Generalist / Growth Marketing Manager role at Relay Commerce
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$50,000.00/yr - $/yr

Relay Commerce is building a portfolio of software solutions to help merchants scale e‑commerce and simplify their marketing tech stack. Powered by a centralized customer data platform, Relay's suite of software tools allows merchants to automate key revenue generation workflows to drive organic growth and increased profitability.

The Relay ecosystem currently consists of eight software products that accelerate merchant revenue growth through email marketing automation, user‑generated content management, on‑page conversion optimization, retention analytics, subscription management, and social commerce. Relay's products are established as key tools in the SMB e‑commerce revenue generation stack, servicing more than 35,000 customers globally that collectively generate >$1 BN in GMV annually.

Flockler is a social media aggregator platform that empowers marketers and businesses to display authentic social media feeds on their websites and digital screens. By showcasing user‑generated content from platforms like Instagram, Tik Tok, X, Blue Sky, and Linked In, Flockler helps brands drive engagement, build trust, and boost conversions through authentic storytelling.

As Growth Marketing Manager, you will own Flockler's marketing engine from strategy to execution, leading a small team and managing our agency partnerships. You will work closely with two other marketing professionals while managing relationships with external agencies (e.g., Webflow, paid advertising). As the marketing owner of Hub Spot, you’ll be responsible for optimizing our marketing automation, lead management, and reporting infrastructure.

You’ll partner with our General Manager, Customer Success, Account Management, and Engineering teams to build and execute Go‑To‑Market plays, manage our marketing operations, and drive pipeline growth.

• Lead, coach, and develop a team of 1‑2 marketing professionals (SEO and content creation).
• Own and build a high‑performing marketing function with clear processes and accountability.
• Manage relationships with external marketing agencies, including Webflow development and paid advertising partners, setting expectations, deliverables, timelines, and budgets.
• Own Hub Spot as the primary administrator and strategist: build and optimize email workflows, lead scoring models, nurture campaigns, list segmentation, contact properties, data hygiene, dashboards, reports, attribution tracking, and train team members.
• Plan and execute product launches, feature releases, and campaigns, developing positioning, messaging, launch assets, and partnering with Customer Success and Account Management to identify expansion and upsell opportunities.
• Research, recommend, and execute industry events, conferences, webinars, managing booth design, collateral, demos, post‑event follow‑up, and ROI analysis.
• Oversee weekly marketing meetings, set priorities, drive accountability, and track spend and ROI.
• Maintain and optimize the marketing website (Webflow) and content calendar, collaborating with SEO partners and testing website messaging, CTAs, and landing pages.
• Build and execute multi‑channel campaigns (email, paid, content) to generate MQLs and pipeline, automate email workflows, optimize paid ad channels, and implement attribution tracking.
• Set, monitor, and report on key metrics (MQLs, pipeline contribution, website conversion rates, campaign ROI) and present updates to leadership.

• 2+ years of managing a marketing team with proven delegation, feedback, and accountability.
• Track record managing multiple external agencies and vendors, delivering high‑quality work on time and on budget.
• 1+ year of hands‑on experience with Hub Spot Marketing Hub;
  Hub Spot certification strongly preferred.
• 5+ years in product marketing, growth marketing, or digital marketing roles, preferably in B2B SaaS or martech.
• Experience planning and executing event marketing with measurable…