Manager, Marketing

Join to apply for the Manager, Marketing role at Dream

Dream is looking for a Manager, Marketing! Dream is seeking a skilled Marketing Manager to join our thriving team. You will lead the centralized strategic planning, brand development, and execution of marketing programs for our retail and multi‑family residential rental portfolio. As a key member of our team, you will bridge the gap between high‑level brand visioning and the tactical execution required to drive leasing success.

This role is designed for a marketer who thrives on variety: you will leverage market data to build campaigns one day and manage the hands‑on launch of a retail activation the next. Supported by one of Canada’s leading real estate companies, this is an exciting opportunity to work in a dynamic, entrepreneurial environment where your initiative directly impacts our success.

You are a ‘full‑stack’ marketer who thrives with a high level of ownership. You don't just build strategies; you enjoy seeing them through to execution. You are equally comfortable oscillating between high‑level brand narrative and diving into the nuts‑and‑bolts of getting a new campaign live.

• Agility & Resourcefulness:
  You treat the budget and your time like they are your own resources. You have the judgment to know when to roll up your sleeves to get a project across the finish line yourself, and when to strategically outsource to vendors to scale your impact while protecting your bandwidth.
• A "No Task Too Small" Mindset:
  You understand that success lies in the details. You are as comfortable presenting a quarterly budget reforecast as you are proofing signage specs or coordinating a site activation.
• B2B & B2C Versatility:
  You can switch gears mentally. You understand that the language used to court a commercial tenant is fundamentally different from the emotional narrative used to welcome a new resident – and you can write for both.
• High Autonomy:
  You don’t wait for permission to solve a problem. You are proactive in identifying gaps in our marketing ecosystem and filling them.

We value leaders who lead by example. You foster an environment where hard work and collaboration thrive, serving as an active champion of our values. You maintain a relentless customer‑first focus, ensuring we deliver superior experiences for our tenants and retailers alike. You bring passion, energy, and initiative to a fast‑paced workplace and are ready to make an immediate impact.

• Lead and execute comprehensive marketing plans for retail and multi‑family rental projects, ensuring alignment with regional community Marketing Managers and the strategic vision set by the Director of Marketing.
• Contribute to brand visioning, helping ensure a complementary narrative between our commercial spaces and residential products that intertwines with local community initiatives.
• Partner with Property Management and Development teams to ensure the successful lease‑up and launch of all new and existing retail and residential rental projects, including oversight of the tenant welcome program experience.
• Lead the development of all retail and rental marketing materials (brochures, eblasts, signage), leveraging data to craft high‑impact opportunity propositions that attract target retailers and residents.
• Direct the creation of visual assets (photography, renderings) and write effective, true‑to‑brand copy to ensure projects are represented authentically.
• Own the end‑to‑end signage strategy and execution, from design and placement to ensuring timely physical installation and alignment with regional stakeholders.
• Plan and execute a range of marketing events, including industry shows, retail activations, resident engagements, and sponsor ships.
• Oversee all digital leasing assets, including the development and maintenance of retail and rental sections of community websites, upkeep of accurate retail and rental inventories, floor plans, and property specifications, and implementation of rental API integrations.
• Own project and annual budget management, rigorously monitoring spends and…