Campaign Manager; Gamification & Traffic-Driving Campaigns

Campaign Manager (Gamification & Traffic-Driving Campaigns)

JOIN OUR TEAM!

Department:
Global Marketing

Location:

On site, Calgary (229 – 33rd Street NE, Calgary, Alberta);
Type of employment:
Maternity leave replacement (Minimum 14 months), Full Time (40 hours).

At Couche‑Tard/Circle K, our mission is simple: to make our customer’s lives a little easier everyday. You may have already stopped for coffee, refueling your car, or eating something on the go. Then, you know Couche‑Tard/Circle K is. We have grown into a successful global company with over 17,000 stores in 29 countries, serving almost 9 million customers every day. In total, approximately 149,000 people work in our stores and offices.

We make journeys easier by offering fast and friendly service. We care about our people and our communities, and we look for ways to uplift people first. Wherever your journey’s going, we can help you get there. Are you ready to grow your career? Let’s grow together!

• Lead the development of traffic‑driving campaigns from concept to execution, working closely with internal teams and external agencies (creative, media, vendors)
• Coordinate with internal teams and external partners to build and optimise large‑scale gamification programs (e.g. Rock Paper Prizes, 31 Days of Circle K, etc.)
• Analyse campaign performance and provide actionable insights to improve results YoY and ROI
• Manage creative assets, timelines, budgets, and approvals to ensure flawless execution
• Collaborate with analytics, legal, and operations teams to ensure campaigns are both compliant and impactful

• Supports North American traffic‑driving campaigns from concept to execution and post‑analysis
• Develops campaign reports and performance insights to guide decisions and optimise results
• Collaborate with cross‑functional teams (Marketing, Merch, Loyalty, Digital, Analytics, etc.) to ensure seamless execution
• Coordinate with brand partners, agencies, and internal stakeholders on campaign planning, creative assets and deliverables
• Build presentations and recap decks that clearly communicate strategy, performance, and learnings
• Gather and share market insights and feedback from regions (Business Units) to inform future campaigns.
• Contribute to problem‑solving and day‑to‑day campaign management as needed
• Flexibility to collaborate across global teams and time zones

• Bachelor’s degree in Marketing, Business, or a related field (MBA an asset, or equivalent experience).

• 5–7 years of experience in marketing, business development, or campaign management.

• Proven ability to manage projects and collaborate across multiple teams and stakeholders.
• Experience supervising or mentoring at least one direct report, with strong leadership and coaching skills.
• Strong analytical mindset with the ability to interpret data and translate insights into action.
• Proficient in Microsoft Office (Excel, PowerPoint, Word) and comfortable working with BI tools.
• Highly organised, detail‑oriented, and able to manage multiple priorities in a fast‑paced environment.
• Positive attitude, adaptable, and collaborative, a true team player.

• Bilingualism an asset (Advanced French and English) both spoken and written, as the person will be required to work and communicate regularly in English while performing the tasks outlined above. Specifically, the role requires collaboration with global teams.

At Couche‑Tard/Circle K, we believe that our team members are the heart and soul of our business. When you join us, you’re not just getting a job – you’re becoming part of a vibrant community where your talents are valued, your growth is nurtured, and your contributions make a real difference. Here’s why you’ll love working with us:

• Group Insurance Program:
  Stay healthy and happy! Our plan provides you with the flexibility to choose coverage that best meets your needs and add optional insurance (health and dental care, long‑term disability, life insurance, health spending account).
• Paid Time Off:
  Recharge and rejuvenate with paid time off, including vacation days, sick days, and personal days to help you…