Brand Marketing Specialist - marketing team

Brand Marketing Specialist - marketing team

Full-Time | marketing team | Markham, ON | Dec 11, 2025

Step into the world of luxury automotive. Grand Touring Automobiles is looking for a creative and driven Brand Marketing Specialist to elevate the presence of Jaguar, Land Rover, and Polestar across digital, social, and in-store experiences. If you’re a strategic thinker with a passion for storytelling, brand alignment, and innovative campaign ideas, this is your opportunity to shape the way our clients connect with three of the world’s most iconic automotive brands.

• Execute marketing initiatives in strict alignment with each OEM’s brand guidelines, tone, and visual standards.
• Maintain relationships with OEM corporate marketing teams; ensure deadlines, assets, and approvals are met.
• Monitor upcoming OEM campaigns, launches, and incentive programs to align dealership-level execution.
• Plan, create, and schedule content across all social channels for all three brands.
• Capture and edit in-store content (vehicle walkarounds, behind-the-scenes, staff features, new arrivals).
• Write engaging captions that reflect each brand’s luxury identity.
• Track performance analytics and adjust strategies based on insights.
• Brainstorm and execute out-of-the-box marketing concepts to drive sales, service bookings, and parts revenue.
• Develop localized campaigns unique to Grand Touring (test drive events, owner spotlights, lifestyle stories).
• Identify new channels or trends to elevate engagement (reels, partnerships, micro‑influencers, UGC).
• Work closely with Sales Managers to promote inventory, incoming allocations, and special units.
• Partner with Service leadership to market seasonal service campaigns, upsells, and retention tactics.
• Collaborate with Parts & Accessories to highlight new products, boutique items, and promotions.
• Coordinate with management to ensure messaging reflects business goals and KPIs.
• Help plan and execute dealership events (launch nights, customer appreciation events, VIP previews).
• Explore partnerships with local businesses, luxury brands, or community groups aligned with each OEM’s identity.
• Represent the dealership at events to capture social content and connect with the community.
• Track KPIs for social, campaigns, website traffic, and lead behavior.
• Prepare monthly marketing reports with insights, wins, and recommendations for improvement.
• Monitor competitor marketing for inspiration and opportunities.
• Manage marketing calendars, deadlines, and content libraries.
• Keep track of OEM co‑op opportunities and ensure compliant submissions.
• Coordinate photoshoots, vendors, printers, and creatives when needed.

• 3–5 years of broad marketing experience across digital, social, content, and branding.
• Strong creative skills with the ability to produce engaging content and maintain luxury brand standards.
• Confident working independently—able to take ideas from concept to execution with minimal direction.
• Experience managing social media platforms, planning campaigns, and analyzing results.
• Collaborative and adaptable, with the ability to work closely with sales, service, and management teams.
• A proactive marketer who brings fresh ideas and is ready to grow into a more senior role.

• Company events
• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• RRSP match