Director, Product Marketing

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Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

We are looking for a  strategic and inspiring Director of Product Marketing  to lead our go-to-market strategy and narrative development across affirm’s commerce, payments, and merchant ecosystem. This role is pivotal in shaping how affirm shows up in the market — influencing enterprise customer adoption, informing company strategy through market and customer insights, and crafting stories that resonate across key audiences including merchants, partners, consumers, and investors.

You’ll play a critical role in connecting  product strategy to business impact , ensuring our messaging is consistent, differentiated, and grounded in customer truth. You will collaborate cross-functionally with Product, Sales, Marketing, Communications, and Data Science, and work closely with senior leadership to translate complex product capabilities into powerful narratives that drive understanding, adoption, and growth.

This is a high-impact, highly visible role — ideal for someone who thrives at the intersection of  storytelling, systems thinking, and strategy , and who can build scalable programs that connect market insights to product decisions.

What You'll Do

Lead Product Marketing Strategy:
Define and execute affirm’s enterprise and merchant product marketing strategy across payments, commerce, and retail products. Partner with Product, Marketing, and Sales leaders to define positioning, messaging, and go-to-market strategies that differentiate affirm in the market.

Champion Product Narratives and External Storytelling:
Craft key product narratives for company keynotes, investor relations, executive communications, and customer advisory boards. Turn complex technical concepts into clear, compelling stories that resonate with enterprise customers, partners, and the broader market.

Drive Go-To-Market Excellence:
Partner with cross-functional teams to launch new products and features, ensuring clear value propositions and aligned enablement for sales, partnerships, and customer success. Create playbooks, messaging frameworks, and sales narratives that help internal teams effectively position affirm’s value.

Create Feedback Systems and Market Insight Loops:
Build and operationalize structured feedback loops between customer-facing teams (Sales, Success, Merchant Operations) and Product. Translate market, customer, and competitive insights into actionable product and business recommendations. Ensure that insights from merchants, partners, and consumers inform future product strategy and roadmap prioritization.

Partner Cross-Functionally to Drive Impact:
Collaborate with Product and Data teams to synthesize insights from customer data, market trends, and usage analytics to inform strategic decisions. Partner with Communications, Brand, and Investor Relations to ensure consistent messaging across audiences and moments.

Represent affirm Externally:
Serve as a visible, credible voice of the company — participating in key customer meetings, industry panels, and thought leadership events. Act as a trusted advisor to enterprise partners, communicating affirm’s innovation roadmap and market vision.

What We Look For

10+ years of experience in Product Marketing, with deep expertise in enterprise, B2B, and payments or commerce ecosystems.

Proven ability to translate complex product capabilities into differentiated market narratives.

Experience building and leading feedback systems that connect customer insights to product decisions.

Strong understanding of merchant and partner ecosystems across retail, commerce, or fintech.

Demonstrated success leading go-to-market strategy for enterprise or platform products.

Exceptional storytelling, communication, and executive influence skills — both written and verbal.

Experience shaping and presenting narratives for executive audiences, including investor relations, keynotes, and customer advisory boards.

Data-driven…