Regional Marketing Senior Manager Job Calgary area,Alberta Canada,Marketing / Advertising / PR

Job Details

Description

Inspirational, innovative and entrepreneurial - this is how we describe our empowered teams. Combine your passion with purpose and join a culture that is thriving in the face of change.

Make an impact with our Regional Marketing team as a Regional Marketing Manager – Calgary Office. This diverse team of professionals uses creativity and innovation to deliver leading-edge marketing solutions, ensuring MNP’s unique value proposition stands out from the crowd. As a trusted advisor, you’ll execute marketing campaigns that promote MNP’s brand.

MNP is proudly Canadian. Providing business strategies and solutions, we are a leading national accounting, tax and business advisory firm in Canada. Entrepreneurial to our core, our talented team members transcend obstacles into opportunities and are successfully transforming mid-market business practices.

Responsibilities

Strategic Marketing

Work with the Regional Managing Partners (RMPs) in Calgary, service line and client group leaders within the regions to understand their business objectives and translate these into marketing strategies, plans and activities which drive our brand awareness and positioning and create sales opportunities for our practitioners in Calgary

Collaborate with the Western Canada Regional Marketing team including: the Senior Director Marketing, Western Canada, other Western Marketing team members and the National Marketing teams to deliver impactful campaigns and in-market activities for the local market. Organize client prospect programs in conjunction with internal resources and internal marketing-related initiatives

Lead the annual marketing plan and budget development, to drive our brand awareness and market positioning, and create sales opportunities for our practitioners

Measure, understand and report on the impact of marketing activities; analyze reporting information and make recommendations/adjustments to plans and programs where necessary

Manage and monitor marketing budgets, analyzing variances between planned and actual spend and recommend correct actions, as necessary

Develop and execute strategies for internal awareness to stakeholders of solutions relevant to other regions and niches to promote cross-selling

Build strategic alliances and foster marketing relationships with key stakeholders in the marketplace including with associations, boards, influencers, media, and the community

Organize client prospect programs in conjunction with internal resources and internal marketing-related initiatives

Develop creative campaign briefs, lead concept development and execution

Identify, negotiate and manage strategic sponsorships of all sizes

Maintain brand and positioning with MNP properties and utilize marketing materials and collateral including promotional items, brochures, and tradeshow equipment

Leadership

Manage, mentor, motivate and coach team members towards professional and personal development by setting clear expectations, providing feedback and addressing performance issues promptly

Conduct formal, written annual performance reviews for direct reports

Gather and interpret insights and assess the competitive environment, MNP market share and brand positioning

Maintain awareness of changes to regional marketplaces, study economic indicators in the regions and identify current and future market and industry trends

Understand vendor arrangements/structures and develop and maintain those relationships

Adhere to firm processes and best practices, including the use of consistent marketing and budget templates

Contribute to the development of new ideas and approaches in order to improve marketing processes

Skills and Experience

Completion of a post-secondary degree in Marketing (or equivalent / similar)

Minimum of seven (7) years of experience in a marketing management capacity and a demonstrated understanding of the entire marketing process

Experience working in a professional services environment or marketing agency environment considered an asset

Understanding and experience working in the local marketplace is an asset

Understanding of how to build and reinforce effective working relationships within and across teams and with key stakeholders

Strong Project Management skills

Possess strong presentation and reporting skills

Possess business development skills and knowledge

Strong computer literacy including effective working skills of Database Marketing

Software and Microsoft Word, Excel and Power Point

Experience with web, digital and social media platforms

A valid driver’s license is necessary


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