Media & PR Assistant

We work and play in Canada’s most beautiful playground, Banff National Park, and you can too. Sunshine Village is the premier ski resort in Western Canada. If you want to be part of making our guests’ ski experience unforgettable and think a winter season skiing and riding on the best powder in the Rockies would be great too, then read on for more information...

What can you expect?

Banff Sunshine Village is a world-class ski and snowboard resort in Banff, Alberta, famed for Canada’s Best Snow. The Media and PR Assistant is responsible for assisting the Sales, Marketing, Communications & Media departments with checking copy for Banff Sunshine Village’s marketing efforts and assisting with general department administration. Specifically, this position is responsible for writing, editing and grammar checking copy for items such as blogs, web pages, e-newsletters, press releases, brochures, and signage.

This position will also be responsible for assisting with regular occurring departmental reports such as Weekly Social Media Report, Media Tracking, Web Comments & Reviews and more. The position will also be responsible for monitoring social media messages and comments. This position reports to the Communications and Events Supervisor, and under the guidance of other senior personnel in Sales and Marketing, working closely with many Resort teams to animate the Banff Sunshine experience.

• Working with the Media and Communications team to write best-in-class copy regularly in adherence to the Banff Sunshine Village brand guidelines, as well as editing and grammar checking copy written by other team members prior to distribution online. Ensuring all online public content is up-to-date and current on Banff Sunshine Villages websites (, , ) and all partner websites.
• Working with the Media & Communications team and other departments to draft weekly e-newsletters and blogs to promote conditions, sales, activities, and events.
• Creating weekly reports such as Weekly Social Media Report, Media Tracking, Web Comments & Reviews and more.
• Monitoring various social media accounts and channels and replying to messages and comments.
• Working directly with the Director of Brand & Communications to ensure all copy is in the Banff Sunshine Village voice.
• Assisting Communications and Events with administrative tasks to help keep the department(s) organized.
• Working with other departments including Accounting, Human Resources, Hotel, Ski School, and Rentals.

Administrative and Reporting Responsibilities:

• Keeping an up to date media tracker, and influencer list
• Keeping a log of all earned media
• Keeping a file of all written press releases and major news
• Organizing and assisting with PR events
• Keeping an accurate log of associated costs with content projects, film crews and events, including expense reporting and invoicing
• Assisting with social media and content needs as directed
• Keeping up to date on all Sunshine Village and industry news
• Timely and accurate incident reporting to appropriate departments and personnel.
• Ensuring company policies, including health and safety measures, and administration on the waiver/release program, for groups and events are consistently adhered to.

Other duties may be requested and assigned from time to time.

And you have:

• Bachelor's degree or equivalent in marketing, communications, journalism, marketing, or advertising (preferred) - OR - equivalent work experience in copy writing and editing.
• Must have a professional understanding of copywriting for brand marketing purposes. Examples of previous copywriting work will be required to be presented for any applicant to be considered.
• Must have a basic understanding of analytics, social media marketing, using website content management and email customer relationship management systems.
• Must have an understanding of media relations, influencer marketing, and public relations.
• Must be comfortable reporting on earned media metrics and pitching content ideas.
• Outgoing, energetic, social, and creative personality.
• Good time management skills, calm under pressure, patient, able to handle multiple…