Marketing & Communications Specialist

Job Details

As an integral member of the Marcom team, the Marketing & Communications Specialist plays a key role in shaping how Win Sport communicates with guests, partners, and team members. This position is responsible for developing, managing, and optimizing content across Win Sport’s external website (), internal SharePoint site, corporate publications—including the annual Report to the Community—and a wide range of marketing and communications channels.

The ideal candidate is a strong storyteller with experience in marketing communications, digital content management, and brand-driven messaging. A passion for sports, the ski/snowboard and mountain bike industries, outdoor recreation, and events is highly desirable. This role requires exceptional writing abilities, strategic thinking, attention to detail, and the ability to collaborate effectively across departments to ensure consistent, compelling communication aligned with Win Sport’s brand, brand voice, and organizational goals.

You strive to approach your work to align with our 4 key behaviours which are at the core of who we are and what we do at Win Sport.

• Develop, write, and edit content for a variety of marketing and communication channels, including website pages, social media, newsletters, campaigns, blogs, signage, media releases, and promotional materials.
• Ensure all content reflects Win Sport’s brand voice, tone, and positioning.

• Own the strategy, content updates, and quality assurance for , ensuring accuracy, clarity, and SEO performance.
• Manage, update, and enhance Win Sport’s internal SharePoint site, ensuring Team Members have timely access to relevant information and resources.

• Lead development of Win Sport’s annual Report to the Community, including content planning, copywriting, and cross-department coordination.
• Write speeches, speaking notes, and corporate communication materials for Win Sport leadership and spokespeople.
• Draft and distribute media releases to local and national outlets to promote events, milestones, and organizational news.
• Create content by working with leaders and departments for quarterly Team Member Town Halls.

• Work closely with the broader marketing team, designers, and internal stakeholders to ensure cohesion across campaigns and corporate messaging.
• Support sponsorship and philanthropy teams with content for sponsorship decks, fulfillment reports, grant applications, and presentations.
• Write and develop scripts for video content in partnership with the marketing, communications, and sponsorship teams.
• Produce internal communications materials and assist in training content creation.
• Edit, proof, and refresh existing or proposed materials to maintain quality, alignment, and brand consistency.

• Ensure all communication efforts support both campaign objectives and long-term brand strategy.

• Bachelor’s degree in Communications, Marketing, Journalism, English, Public Relations, or a related field.
• Proven experience in a marketing and communications role, ideally within sports, recreation, events, or a related industry.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Experience with website content management systems (CMS) and understanding of SEO best practices.
• Proficiency with social media platforms, digital marketing tools, and analytics platforms.
• Strong organizational skills and the ability to manage multiple projects and deadlines.
• Creative thinker with the ability to develop innovative ideas and solutions.
• Passion for sports, outdoor recreation, and an active lifestyle is an asset.
• Comfortable working cross-functionally with diverse teams.
• Strong proficiency with the Microsoft Office Suite.
• Willingness to work occasional evenings or weekends as required by events or deadlines.

• Be part of a fun, passionate team that values creativity and innovation
• Work in a unique environment that blends sport, recreation, and entertainment
• Opportunity…