Head of Marketing B2B

*** Open to applicants who are eligible to work in Canada

• Oversee the event corporate marketing activity including branding
• Plan and execute visitor, delegate and exhibitor marketing campaigns on time, to budget as agreed in consultation with the senior vice president and vice president
• Produce time and action plans for all campaigns, regularly review, forecast, monitor spend and report effectiveness of these plans
• Provide integrated marketing support for the exhibition /sponsorship/delegate sales teams when required
• Co-ordinate and manage a range of supplier relationships including creative designers, website developers, the media, data houses, registration companies, printers and mailing houses
• Manage PR Consultancies to fulfil an international PR plan
• Manage, develop and maintain all product websites
• Produce effective advertising, marketing and sales collateral for all products – including copywriting, design, production. Includes checking every EDM, brochure, adverts, web pages etc for correct spelling, grammar and key messaging.
• Develop relationships with trade associations, media, regulators and industry organizations to foster support for events

• Experience at marketing management level in events and / or B2B media
• Knowledge of B2B exhibition and B2B publishing market
• Degree educated/MBA desirable
• Detailed knowledge of event marketing best practice
• Understanding of data protection issues
• Experience of developing an online strategy
• Experience of auditing existing procedures and introducing new procedures