Marketing Manager - Channel Strategy & Enablement; Alberta​/BC

Marketing Manager - Channel Strategy & Enablement (Alberta/BC)

Location:

Vancouver, BC;
Calgary, AB;
Edmonton, AB, CA
Jobs by Category:
Sales and Marketing
Job Function:
Marketing
Status:
Full Time

Schedule:

Regular
Description   Join our team and what we'll accomplish together
TELUS' mission is to unleash the power of its world-class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential.
Our culture is centered on a passion for growth, seizing opportunities, embracing change, and inspiring excellence. The growth mindset encourages us to learn what matters most to our customers, create foundational knowledge, and make decisions that prioritize customers in everything we do. We aim to create innovations that change the lives of thousands of people across Canada.
At TELUS, we are always learning and curious. We take risks, learn quickly from our mistakes, and build on everyone's ideas because we are stronger together. We are motivated to enable others to do more through our technology and innovation. Together we make a difference.
What you'll do  The Marketing Manager will be responsible for developing and executing the holistic omnichannel strategy to optimize GTM performance in communities. This role requires expertise in local activation, event coordination, and channel implementation.
Holistic Omnichannel Strategy and Implementation:
Develop community attack playbook using appropriate channels
Optimize GTM performance across all channels
Create omnichannel strategies to maximize impact
Ensure experience consistency across all touchpoints
Local Activation and Event Calendar:
Create holistic view of event and activation calendar
Prioritize, coordinate, and enable community events and activities
Manage local activation in Falcon communities
Coordinate launches and local initiatives
Cross-Functional Alignment and Coordination:
Ensure cross-functional alignment and coordination
Coordinate with channel, product, and operations teams
Develop playbooks
Create and manage training cadence
Attend training and support field sales teams
Marketing Assets Enablement and Coordination:
Coordinate marketing assets for channels, partners, influencers
Develop social selling strategies
Create social media playbooks
Qualifications   What you bring

Education and Experience:

Bachelor's degree in marketing, commerce, communication, or related field
Minimum 5 years of experience in marketing, channel management, or commercial activation
Demonstrated experience in event management and local activation
Knowledge of omnichannel strategies and digital sales transformation
Experience in cross-functional coordination
Technical

Skills:

Experience with project and event management tools
Knowledge of CRM systems and marketing platforms
Data analysis and performance measurement skills

Experience with collaboration and communication tools
Interpersonal

Skills:

Ability to work in teams and collaborate with multiple departments
Organized, meticulous, and detail-oriented
Creativity and ability to propose innovative ideas
Adaptability and change management
Salary Range: $71,000-$107,000
Performance Bonus or Sales Incentive Plan: 12%
Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We’re open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as:
Comprehensive total rewards package including competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan
Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
Generous company matched pension and share purchase programs
Opportunity to give back to communities in which we work, live and serve
Career growth and learning & development opportunities to develop your skills
And much more…
Job Type: This is for a current…