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Vice President, Marketing

Job in Calgary, Alberta, T3S, Canada
Listing for: ShopVision
Full Time position
Listed on 2026-02-20
Job specializations:
  • Marketing / Advertising / PR
    Digital Marketing
  • IT/Tech
    Digital Marketing
Job Description & How to Apply Below

Direct message the job poster from Shop Vision

About Shop Vision

Shop Vision is the AI native market and competitive intelligence platform that gives brands the deepest view of their market, and infuses those insights into every strategy, workflow, and decision they make.

Shop Vision continuously tracks hundreds of thousands of brands, retailers, and marketplaces across time, channels, and categories. We apply our purpose-built AI to infuse commerce intelligence into all the decisions and systems that make or break your most critical KPIs.

From pricing to promotions to creative execution, Shop Vision turns noise into insight so your team can make faster, smarter, and more confident decisions.

Shop Vision is a well-funded, AI-native startup founded by ecommerce veterans who’ve built and scaled companies across the industry. We’re already working with incredible brands and building the next category-defining company at the intersection of AI and commerce intelligence.

The Role

We’re looking for a VP, Marketing who’s a little bit of a prompt-engineer, a little bit of a growth hacker, and a lot obsessed with how AI can build brand, creativity, and distribution at scale.

You’ll build and lead the marketing function, define our brand voice, craft our category leadership narrative around Market and Competitive Intelligence, and build the top-of-funnel engine that fills the pipeline with qualified Stage 2 (SQL) opportunities for our mid-market and enterprise sales team.

This is a rare opportunity to shape how a breakout AI company shows up in the market, from insight-led storytelling across social platforms to top-tier conference activations.

We’re not looking for a marketer who uses AI, we’re looking for one who thinks in AI.

What You’ll Own

  • Growth and Demand Generation
    • Design, execute, and scale high-performing demand engines that consistently fill the funnel with qualified Stage 2 (SQL) opportunities.
    • Build and run multi-channel programs across content, email, paid, partnerships, and conferences.
    • Develop and optimize inbound and outbound motions that generate awareness, engagement, and discovery across our ICP segments.
    • Establish attribution and reporting frameworks that clearly connect marketing performance to pipeline and revenue outcomes.
  • Paid Ads and Media
    • Develop and own Shop Vision’s paid media strategy across Linked In, Google, and emerging channels relevant to ecommerce and marketing leaders.
    • Build and manage paid campaigns that drive measurable top-of-funnel awareness and SQL creation.
    • Continuously test and refine audience segmentation, creative, and messaging to maximize ROI.
    • Partner with design and data teams to develop high-performing ad assets and reporting dashboards.
    • Explore opportunities for paid partnerships, sponsor ships, and targeted industry media placements.
  • Messaging and Positioning
    • Nail our message to the Market and Competitive Intelligence category and to our ideal customer profiles.
    • Develop a clear and confident narrative that positions Shop Vision as the first truly operational MCI platform.
  • Content and Thought Leadership
    • Launch a data-driven thought leadership program that turns our proprietary insights into market-defining storytelling.
    • Build and distribute competitive digests, reports, and insights-led content that earns attention and builds trust.
    • Showcase our customers and the innovation they represent in the new era of commerce intelligence.
  • Brand and Communications
    • Own the Shop Vision brand identity and voice across all touchpoints.
    • Develop exceptional creative assets, case studies, and campaign materials that stand out in the category.
    • Manage PR, analyst, and media relationships to drive credibility and reach.
  • Conferences and Events
    • Plan and execute high-impact conference strategies that generate leads, deepen relationships, and elevate Shop Vision’s market position.
    • Manage speaking opportunities, sponsor ships, and event content to maximize ROI and storytelling value.
  • Community, Social, and Influencer Marketing
    • Build social programs that bring value to ecommerce leaders where they already are, including Linked In, X, and niche communities.
    • Develop influencer, creator, and partnership strategies…
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