Digital Marketing Specialist

Position: Digital Marketing Specialist (9-Month Contract)
##
** Job Details:**#
** Digital Marketing Specialist (Managed Marketing & Email/SMS)**#
** 9 Month Contract, Potential for Full-Time Hire**#
** Club Caddie Compensation & Role Details:
**** Expected Salary Range:
The expected base salary range for this role is between $60,000 - $70,000 CAD( Annually), depending on experience and qualifications
**** Role Type:
Backfill
**** POSITION
* * As a Managed Marketing & Email/SMS Specialist at Club Caddie, you will play a key role in helping golf course and simulator clients achieve their marketing goals through a blend of creative strategy, technical execution, and client training. This role combines Managed Marketing responsibilities—developing and executing tailored marketing campaigns across email, SMS, social media, and digital channels, with Email & SMS Platform Management via Club Caddie Marketing (Campaign Monitor), supporting client onboarding, training, and optimization.

You’ll collaborate with golf course operators to understand their objectives, create and deliver engaging content, manage automated marketing workflows, and analyze performance data to drive continuous improvement. Through consistent client engagement and expert platform guidance, you’ll enhance marketing effectiveness, improve retention, and support the growth of Club Caddie’s managed marketing and communication services.
*
* JOB DESCRIPTION:

** As a Managed Marketing & Email/SMS Specialist at Club Caddie, you will oversee and implement comprehensive marketing strategies and campaigns for our golf course and simulator clients while also managing and supporting the company’s Email and SMS platform, Club Caddie Marketing (Campaign Monitor).Your mission is to help our clients reach their marketing goals by leveraging Club Caddie’s managed marketing services and Club Caddie Marketing (Campaign Monitor) communication tools.

You’ll collaborate with course operators to understand their business needs, develop tailored marketing plans, execute campaigns, and train clients to use our tools effectively.

This position is approximately
** 50% Managed Marketing and 50% Email & SMS Platform Management (% are subject to Change)**, blending creative strategy with technical execution and client enablement.
** Managed Marketing Responsibilities
*** Collaborate with golf course operators to understand their marketing goals, target audience, and communication needs.
* Develop comprehensive marketing strategies and plans that align with client objectives and leverage Club Caddie’s marketing solutions.
* Conduct monthly review meetings with clients to discuss performance, optimize campaigns, and plan upcoming events.
* Create compelling, on-brand content for email, SMS, social media, and digital campaigns that drive engagement and revenue.
* Oversee and coordinate the execution of integrated marketing campaigns across multiple channels.
* Utilize marketing automation tools to segment audiences, personalize communications, and automate workflows.
* Monitor and analyze campaign performance, tracking key metrics and providing regular reports and insights.
* Foster strong relationships with client golf courses, serving as a trusted marketing advisor.
* Contribute to the continuous development and improvement of Club Caddie’s managed marketing service offerings.
** Email & SMS Marketing (Club Caddie Marketing - Campaign Monitor) Responsibilities
*** Conduct live virtual training sessions for clients on Club Caddie Marketing (Campaign Monitor) (Email and SMS), supporting onboarding, adoption, and advanced feature utilization.
* Assist clients with account setup, audience segmentation, template design, and automated journeys.
* Monitor account performance, including deliverability, engagement rates, and contact growth—and flag opportunities for optimization or upgrade.
* Develop educational resources such as onboarding guides, FAQs, and short tutorial videos to improve client self-sufficiency.
* Create and customize branded email templates for new clients and design marketing materials that assist with contact list growth.
* Support onboarding and training for SMS clients, including opt-in growth strategies and subscriber…