Senior Product Manager - AAL & AAX

Description

Join the Marketing Programs team and take ownership of TELUS and Koodo's add a line (AAL) and add a X (AAX) portfolio. As part of the larger Postpaid Marketing Acquisition, Brand & Value Proposition team, we are responsible for driving profitable growth through strategic segments of TELUS Consumer Solutions. Our team has direct responsibility and supporting leadership for all “4 Ps” of the marketing mix to drive our business objectives.

You’ll join a national collaborative team across multiple time zones that thrives on autonomy and accountability. We’re designed to work together—each team member owns their portfolio piece while working toward shared program goals. You’ll partner with SMEs across channels and functions to bring strategy to life, and have the opportunity to mentor and develop junior team members as we grow together.

As a Senior Marketing Manager, you’ll own the portfolio, consulting on everything from target-setting to program design to the offers we want to surface. This is a great fit for someone who wants to own an impactful portfolio and can lead without direct authority, working with a talented cross‑functional team to drive results.

As a pivotal strategic force in TELUS and Koodo's growth strategy, you’ll drive AAL/AAX outcomes across customer acquisition and retention—directly influencing revenue and market share. You’ll serve as the strategic architect of our portfolio, owning the entire program lifecycle from concept to optimization. You’ll lead strategy on customer acquisition and retention, designing a test‑and‑learn program that evolves based on real‑world insights and collaborating closely with the Consumer Base team to ensure cohesion.

• Drive strategy and program design for AAL & AAX campaigns cross‑channel, being the portfolio’s champion within the business.
• Design data‑driven test and learn strategies—creating rapid experiments, analyzing what resonates, and iterating based on real‑world insights.
• Collaborate with Consumer Base counterparts to maintain cohesive strategy, sharing wins and ideas across the portfolio.
• Develop the reporting structure with other teams to surface valuable performance information and identify barriers for internal teams and customers.
• Present quarterly strategy reviews and performance insights to senior leadership, translating complex data into compelling business narratives.

Must‑Haves:

• 5+ years of experience in marketing or channel strategy.
• Led a marketing program across three or more channels (e.g., email, web, in‑store, paid media, direct mail) and coordinated cross‑channel execution.
• Strong communication skills and ability to influence without direct authority.
• Comfortable translating complex insights for senior leadership.
• Strategic data usage—identify missing metrics, build dashboards, and surface key insights.
• Experience working at the centre of cross‑functional matrix teams.
• Excellent project management skills, taking initiatives from idea to launch.
• Bias for action to complete deliverables.
• Adaptable to change and ambiguity, handling shifting demands.
• Curiosity and drive to deeply understand the business and seek new opportunities.
• Transparent, reliable, positive attitude.
• Self‑starter thriving in a fast‑paced, dynamic environment, strong sense of ownership, and enthusiasm for collaboration.

Nice‑to‑Have:

• Experience mentoring junior team members and developing them as part of the team.

Don’t have everything you think we need—attitude, motivation, and willingness to learn and collaborate are the most important qualities we value.

• High opportunity for ownership and recognition.
• Highly engaged, dynamic, collaborative environment.
• Opportunity for personal development through training, networking, and career development.
• Organization that continuously supports community giving back.
• Competitive compensation and benefits.
• Workplace that prioritizes customers and communities, embraces change, innovates, and builds teamwork.

You can be located anywhere in Canada; however, the ideal candidate is flexible to work Eastern business hours.