Senior Social Strategist

Senior Social Strategist

The Senior Social Strategist is the day‑to‑day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a digital native, curious about emerging opportunities, and prepared to provide a point‑of‑view, recommendations, and optimizations based on campaign performance. They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.)

while also being a key touchpoint to stakeholders across the organization and the client for day‑to‑day management and support.

• Coordinate and oversee the management, trafficking, optimization, and reporting of all social campaign initiatives.
• Manage the billing team and provide final approval on all billing needs.
• Oversee and approve all media campaign set‑up and execution, including working with other internal teams and clients to secure deliverables.
• Provide strategic insights and optimizations for all client reports.
• Research and prepare new information for paid media plans, RFPs, and presentations.
• Evaluate, build, and maintain relationships in the social and emerging media community.
• Stay up to date on and advise the Media team on the latest trends in interactive marketing/media and developments.
• Lead the development of ‘Point of View’ (POV) documents on new trends or special opportunities.
• Evaluate client needs and escalate issues to leadership as needed.
• Drive audience insights and channel strategy.
• Sell media initiatives to clients.
• Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction.

• 3–5 years of experience in social activation, executing, and optimizing campaigns across social platforms with a focus on data‑driven results.
• Hands‑on experience with social platforms such as Meta, Tik Tok, Snapchat, Pinterest, You Tube, Linked In, Reddit, and others.
• Strong mathematical aptitude and understanding of the digital media landscape.
• Proven track record of budgeting, forecasting, and campaign optimizations across platforms.
• Proficiency in research, audience planning, and developing social media plans (audience, platform, placement, ad mix).
• Excellent communication skills and comfortable presenting recommendations to clients.
• Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations.
• Proficiency in reporting and analytics, including crafting insights and using Excel.
• Knowledgeable about integrating online and offline media opportunities.
• Able to understand the application of industry tools such as DDS/Prisma, Com Score, Nielsen, eMarketer, etc.
• Excellent presentation, verbal, and written skills.

• Automotive knowledge.
• Experience with Vividata (or other audience research tools) and understanding audience logic.
• Analytical experience.
• CM360 trafficking experience.

• Global maternity and parental leave.
• Competitive benefits packages.
• Vacation, compassionate leave, personal/sick days, and flex days.
• Access to online services for families and new parents.
• Early Dismissal Fridays (off at 3:00PM local time every Friday).
• 13 affinity groups.
• Internal learning and development programs.
• Enterprise‑wide employee discounts.

Salary Range: $80,000—$95,000

CAD.

Critical Mass is an equal opportunity employer.