Senior Customer Marketing Manager, Advocacy

Summary

We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto, or Calgary
. We are also open to candidates across Canada or the U.S. This is a 12‑Month Fixed Term Contract.

At Clio, we LOVE our customers. As the world’s most popular cloud‑based legal software, we know that we’re only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others.

We are seeking a strategic Senior Customer Marketing Manager to lead the growth and optimisation of Clio’s referral programme. You have a proven track record of building and scaling successful referral programmes, driving customer engagement, and delivering measurable results. You’ll design initiatives that motivate and empower customers to refer others while ensuring a seamless and rewarding experience. Leveraging data and insights, you will refine and scale the referral programme to align with broader marketing and business goals.

This role requires strategic vision, creative problem‑solving, and a passion for creating exceptional customer experiences.

• Design and launch new experiments to further extend our referral program.
• Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.
• Monitor and analyse program performance metrics, providing actionable insights and data‑driven recommendations for improvement.
• Leverage customer and data insights to identify opportunities for new segmentation strategies.
• Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates.
• Work with a dynamic cross‑functional team to align referral initiatives with overall business objectives and ensure smooth program integration.

• 5+ years of experience in B2B software as a growth, demand generation, or customer marketer.
• Exceptional written and verbal communication skills with the ability to create engaging content.
• Proven success in driving pipeline growth and revenue through integrated campaigns.
• Excellent relationship‑building skills and a strong positive attitude.
• Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.
• Strong problem‑solving skills and willingness to roll up your sleeves and get stuff done.
• Proven cross‑functional collaboration skills and the ability to work with sales, customer success, and marketing teams.
• Strong project management skills and comfort with Asana or other project management tools.
• Proven ability to thrive in a fast‑paced environment with high expectations and tight deadlines.
• Strong analytical skills and ability to use data to inform decision‑making and strategy development.

This role is a backfill for an existing position.

Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high‑performing culture.

• Competitive, equitable salary with top‑tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.
• Flexible time‑off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The expected salary range
* for this role is $108,000 to $127,000 to $146,000 CAD. There are a separate set of salary bands for other regions based on local currency.

• Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth  experienced individuals, we typically hire at or…