Marketing & Communications Specialist

Marketing & Communications Specialist

Reporting to the Senior Manager, Marketing & Communications, the Marketing & Communications Specialist will play an integral role in supporting Bird’s corporate brand, strategic communications, and external reputation.

• Develop and execute social media strategies aligned with business objectives, including recruitment, proposal pursuits, and corporate reputation.
• Create engaging content that strengthens Bird’s brand and resonates with key stakeholders, including clients, investors, and prospective employees.
• Monitor performance metrics, provide insights in quarterly analytics reports, and continuously optimize tactics to reach our strategic objectives.
• Plan and lead major social media campaigns in support of recruitment initiatives and proposal pursuits.

• Support the planning and scripting for video and multimedia content for external channels, marketing campaigns, and employee engagement.
• Project manage requests, alongside the Content Coordinator, to develop high-quality digital assets that support cross-functional business objectives.
• Ensure all deliverables consistently reflect Bird’s brand standards and storytelling approach.

• Draft press releases and investor communications to support key corporate announcements and business developments.
• Collaborate with subject matter experts across the organization to ensure communications are accurate, timely, and aligned.
• Provide media relations support, including managing media inquiries, preparing spokespeople, and developing Q&A; and key messages.
• Support executive communications, including earnings call scripts and investor presentations.
• Amplify investor communications through appropriate digital and social channels.

• Support communications planning and execution for government and public‑sector construction projects.
• Participate in regular stakeholder and client meetings as required.
• Draft stakeholder protocols, issue‑management responses, and media inquiry procedures.
• Act as a point of contact between the company and the client/stakeholder group.

• Support crisis communications planning and execution, including response protocols and stakeholder messaging.
• Advise internal teams on aligned internal and external communications during incidents or high‑impact events.
• Draft and coordinate communications to support risk management, compliance, and reputation protection.
• Help maintain workflow for consistent, timely information flow during routine and crisis scenarios.

• Postsecondary education in Communications, Marketing, Journalism, Public Relations, or a related field.
• Experience in corporate communications, marketing, media relations, or digital content development.
• Strong writing and editing skills with the ability to tailor messaging for varied audiences and platforms.
• Experience managing social media channels and analyzing performance metrics.
• Ability to manage multiple priorities in a fast‑paced, deadline‑driven environment.
• Collaborative mindset with confidence working alongside executives, operations, and external partners.
• Experience managing a direct report and collaborating closely with peers.
• Experience with in the construction industry considered an asset.

• Position type:
  Fixed‑term contract.