Coordinator, Marketing- Faculty of Kinesiology

Description

The Dino's in the Faculty of Kinesiology is currently seeking a Full-time Regular Coordinator, Marketing
.

Reporting to the Manager, Communications, the Coordinator, Marketing supports the planning and execution of marketing and advertising initiatives across digital, e-marketing, and traditional platforms. This includes coordinating campaign development, assisting with creative messaging and asset production, and overseeing the distribution of physical and digital marketing collateral.

The work environment is fast-paced and results-oriented, with multiple simultaneous deadlines. The incumbent must be able to work under pressure and in a variety of environments and with a variety of people.

The flexible work schedule is 35 hours per week, with the peak period from September 1 through April 30 each year. Weekend and evening work may be required during the athletic season.

• Lead the coordination and execution of advertising campaigns, including seasonal, sport-specific, and event-based initiatives
• Oversee the implementation and trafficking of multi-channel advertising across digital, social media, print, out-of-home, and in-venue platforms
• Manage advertising production timelines and coordinate the flow of creative assets with internal and external vendors
• Ensure all advertising materials meet required specifications, and maintain consistency in messaging, branding, and visual identity across all placements
• Maintain campaign schedules and coordinate multiple concurrent advertising initiatives to ensure timely and organized delivery of all deliverables
• Support the tracking, compilation, and basic analysis of advertising performance data

• Coordinate the creation, scheduling, and distribution of e-marketing campaigns, including email communication, digital newsletters, and promotional messaging
• Serve as the key contact for email distribution projects, including major events, RSVP campaigns, sponsor offers, and internal communications
• Manage the preparation and deployment of email marketing assets, including accuracy of content and formatting
• Work with internal stakeholders to gather content, approvals, and campaign requirements
• Maintain and update email lists and audience segments
• Monitor e-marketing performance metrics
• Assist in troubleshooting and resolving issues related to email deployment

• Coordinate execution of sponsorship agreements, ensuring all deliverables are met
• Ensure sponsorship agreements are fully integrated across marketing, events, and communications channels
• Support sponsor and partner stewardship and reporting efforts

• Support the consistent application of the Dinos brand across all marketing and promotional materials
• Coordinate the development, production, and delivery of creative assets, working with internal stakeholders and external vendors as required
• Assist in translating campaign needs into creative briefs, ensuring all required information, timelines, and specifications are communicated
• Oversee the ordering and distribution of physical and digital marketing collateral
• Review marketing and promotional assets for accuracy, brand consistency, and adherence to specifications
• Provide creative support to internal stakeholders, including varsity teams and departments
• Support the adaptation of creative assets across multiple formats and platforms

• Support the planning and execution of student-focused engagement opportunities, including promotional tables and activations
• Support the coordination of community engagement opportunities, including appearances, outreach events, and partnership activations
• Assist in developing and distributing promotional materials
• Work collaboratively with internal stakeholders, such as alumni and student groups, to support promotional efforts
• Assist in the delivery of game day and event-based activities as required, such as minor sport and alumni nights

• A minimum of a bachelor's degree in Kinesiology, Communications, Marketing, Sport Management, or other related area is required
• A minimum of 1-3 years of experience…