Promotions Specialist

Opportunity

Reporting directly to the Infrastructure Marketing and Promotions Manager, the Promotions Specialist (PS) is responsible for strategic plan implementation and coordination of strategic national and regional trade shows, conferences, and events; sponsor ships; advertising; and photography. A key deliverable is to meet event-specific objectives while highlighting the Stantec brand as effectively as possible. The ideal candidate thrives in a fast‑paced environment, can manage multiple concurrent initiatives, and enjoys working with different personality styles and management levels, both in person and across geographies.

• Works closely with practice leadership to implement annual strategic trade shows, conferences, and events with the goal of promoting Stantec’s brand awareness.
• Aligns messaging and graphics are developed in alignment with Company standards, specifically Stantec's brand guidelines.
• Serves as a contact for tradeshow/event-related inquiries for the Infrastructure business.
• Provides guidance on process and available tradeshow/event support services.
• Works with internal stakeholders to implement annual strategic tradeshow/event plan.
• In partnership with a visual communication designer, identify and develop collateral material and visual displays in support of building Stantec’s brand awareness.
• In partnership with marketing, public relations, and digital team members, identify and develop communications strategy and plan in support of Stantec’s brand awareness.
• Facilitates the delivery and set‑up of all materials, including tradeshow exhibits, presentations, and print/electronic promotional materials in accordance with agreed upon schedule and established service level agreements.
• Coordinates/purchases promotional merchandise as appropriate, including client giveaways.
• Understands related costs/timelines for materials development and purchase and shipping to assist in budgeting.
• Updates and maintains promotional database of trade shows, conferences, and events (including post‑conference debrief forms) to influence future participation.

• Supports sponsorship‑related inquiries and deliverables for the Infrastructure business.
• Provides guidance on process and available sponsorship support services.
• Supports implementation of annual strategic sponsorship plan.
• In partnership with a visual communication designer, identifies and develops sponsorship related materials in support of building Stantec’s brand awareness.
• Assists in tracking sponsor ships, including post‑sponsorship debrief forms to influence future participation.

• Supports advertising‑related inquiries and deliverables for the Infrastructure business.
• Provides guidance on process and available advertising support services.
• Supports implementation of annual strategic advertising plan.
• In partnership with a visual communication designer, develops copy and identifies imagery for all Infrastructure business advertisements.
• Assists in tracking advertisements, including recommendations on future participation.

• Supports photography‑related inquiries and deliverables for the Infrastructure business.
• Provides guidance on process, photography guidelines, and Stantec‑approved marketing photographers.
• Supports implementation of annual strategic photography plan for people and projects.
• Researches and identifies local outsourced photographers and establishes a Stantec‑approved agreement for services.
• In partnership with a local contact, provides coordination and execution of project photography including client permissions, shot list, schedule and cost.
• Uploads/batches all photos into the image library in a timely manner.
• Performs quality reviews to ensure that all photography is done in accordance with Stantec's brand and photography guidelines.
• Assists in tracking photography, including recommendations on future people and projects.

• Detail oriented and organized, with exceptional prioritization skills.
• Committed to client service and ability to work in a team‑oriented environment.
• Ability to effectively balance multiple priorities.
• Ability…