Social Media Specialist

Social Media Specialist

• Part-Time
• $19/hourly

About Pampa

Pampa Brazilian Steakhouse is looking for a creative, organized, and detail-oriented Social Media Specialist to support our marketing efforts across our Edmonton, Calgary, and Red Deer locations.

This role is ideal for someone who understands social media trends, enjoys creating content, and knows how to communicate a brand in a consistent, engaging, and professional way.

Position Summary

The Social Media Specialist will assist with content planning, social media posting, caption writing, short-form video ideas, community engagement, promotional campaigns, and on-site content capture.

The ideal candidate is comfortable working with restaurant, food, beverage, and lifestyle content and understands how to create content that feels natural, engaging, and aligned with the brand.

Main Responsibilities

Create and assist with social media content for Instagram, Facebook, Tik Tok, and other relevant platforms.

Assist with weekly content planning and scheduling.

Write captions that match Pampa’s voice and brand direction.

Support campaigns for promotions, holidays, seasonal features, restaurant specials, and location‑specific initiatives.

Capture photo and video content at Pampa locations when required to support content creation, campaigns, promotions, and seasonal needs.

Assist with reels, stories, and short‑form video concepts.

Monitor social media comments, messages, and engagement opportunities when needed.

Ensure all content is accurate, including pricing, dates, locations, offers, and promotional details.

Help maintain brand consistency across all social media platforms.

Work closely with the marketing team to execute content and campaigns on time.

Requirements

Experience with social media content creation.

Strong understanding of Instagram, Facebook, Tik Tok, reels, stories, and current social media trends.

Comfortable capturing photo and video content in restaurant environments, including food, drinks, guest experience, team moments, and promotional content.

Basic photo and video editing skills.

Comfortable using tools such as Canva, Cap Cut, Meta Business Suite, or similar platforms.

Strong writing skills and attention to detail.

Ability to work independently and meet deadlines.

Comfortable creating content around food, drinks, restaurants, and hospitality.

Must understand that although Pampa has an existing content library, new content will need to be captured regularly to keep visuals fresh and aligned with current campaigns, promotions, and seasonal initiatives.

Must be based in Edmonton or Calgary, with availability to support content needs in these markets if needed.

Candidates selected for an interview will be asked to provide a portfolio or examples of previous work, including social media accounts managed, reels, posts, captions, campaigns, photography, videography, or other relevant content.

Schedule

This is a part‑time position, estimated at 10 to 15 hours per week. Hours may vary depending on campaigns, events, content needs, and business priorities.

Some flexibility may be required for on‑site content creation, restaurant events, promotional launches, and seasonal campaigns.