Digital Marketing Specialist at UFA

Elevate your career as a Digital Marketing Specialist at UFA, where you’ll drive customer engagement and retention through data-driven, insight-led campaigns. This full-time role focuses on lower-funnel marketing initiatives across various channels.

As a key member reporting to the Marketing Manager, you will develop customer-focused campaigns that foster acquisition and long-term value. You'll use analytics and performance data to shape marketing strategies while collaborating with product and analytics teams. Your expertise will contribute to enhancing integrated marketing plans and optimize campaigns for better results.

Key Responsibilities:

• Execute targeted customer lifecycle campaigns

• Collaborate on testing and refinement initiatives

• Develop insight-driven campaign briefs

• Support integrated marketing plans and budgets

• Track and report on performance using digital KPIs

Requirements:

• Degree in Marketing, Communications, or related field

• 5-7 years of marketing experience in B2B/B2C

• Proficient in digital marketing channels

• Strong project management skills

• Familiarity with analytics tools

Bring your marketing skills to UFA and contribute to meaningful, impactful campaigns.
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