Community Engagement Manager

Community Engagement Manager

Bells of Steel Inc., Calgary, Alberta, Canada

At Bells of Steel, our mission is to make fitness and strength training approachable, affordable, and fun. We design and manufacture high‑quality strength and exercise equipment for home‑gym owners and fitness professionals, helping people of all experience levels achieve their goals.

• Adaptability – Raise the Bar: We challenge the status quo, learn quickly, and continuously improve. We embrace change, seek better ways of working, and take initiative to drive results.
• Customer Centricity – Always Spot the Customer: Everything we do is focused on helping our customers succeed. We lead with empathy, build trust through action, and create value for both external and internal customers.
• Teamwork – We Win Together: We operate with honesty, transparency, trust, and respect. We collaborate openly, take shared ownership of outcomes, and succeed as a team.

Bells of Steel grew in Canada by becoming endemic to the strength community – showing up in online conversations, at gyms, and events. We are now scaling in Australia and the UK, while still growing in Canada and the USA, and expanding into Germany, France, and the broader EU.

• Reply to all comments on paid ad posts and organic social content across Instagram, Facebook, Tik Tok, and You Tube – maintaining brand voice, engaging authentically, and turning objections into trust‑building moments.
• Escalation to CS: Route support‑related comments/DMs (order issues, shipping, returns, defects) to CS via Gorgias with appropriate tagging and context. This role handles engagement and community; CS handles support resolution.
• Be active and known in r/homegym, r/power lifting, r/Cross Fit, FB groups, and niche forums – useful, never salesy. Daily Reddit/community scraping with Claude and replying with useful info.
• Engage on creator content beyond our own; build relationships with strength community voices we admire.
• Launch and grow a dedicated Facebook group, participate in home gym Facebook groups from a personal account (we can’t use a business account to join).
• Creating quick/raw/native responses using POV videos, photos, unlisted shorts, etc.

• Run gym seeding programs across priority UK, Australia and EU launch markets.
• Build community ecosystem maps (gyms, podcasts, creators, events, charities) for every market we are in, and every market we expand into.
• Show up at events – power lifting meets, Cross Fit comps, strongman events, garage gym gatherings.

• Build and run our local ambassador program – 5–10 passionate customers per priority market with discount codes, early access, and a direct line to the team.
• Own community‑level sponsor ships (events, podcasts, local fitness orgs) and our charity giving (equipment donations to youth strength programs, adaptive athletics, community gym builds).
• Coordinate with the Affiliate/Influencer Manager to ensure ambassador and sponsorship work feeds into the broader content pipeline.

• Partner with brand and email teams to localize content per market – copy, photography, regional references.
• Build and grow pipeline of local community content to paid ads and all other marketing channels.
• Surface community signal back to product, paid, brand, and merchandising (what people want, what's missing, what's working).

• Work with retail teams in Calgary, Toronto and Indy to build toward our 3‑year goal of each showroom being a community hub.
• Set up a regular calendar of community moments: lifting competitions, launch events, charity partnerships, open gym nights, meetups.
• Track showroom event attendance, community engagement, and contribution to local brand awareness.

• In the strength community — power lifting, Cross Fit, garage gym, strongman, weightlifting — with credibility because you live it.
• 3+ years in community management, brand partnerships, grass‑roots marketing, retail/event marketing, or athlete management.
• Comfortable…