Digital Marketing Specialist; PPC

Overview

We are seeking a highly motivated Digital Marketing Specialist (PPC) to join our agile marketing team. This role focuses on developing and managing pay-per-click advertising campaigns across various digital platforms to drive targeted traffic, increase conversions, and enhance brand visibility. The ideal candidate will possess a strong understanding of digital marketing strategies, including SEO, Google Ads, and analytics tools, to optimize campaign performance and maximize ROI.

This position offers an excellent opportunity for individuals passionate about e-commerce and online advertising to contribute to innovative marketing initiatives in a fast-paced environment.

• Develop, implement, and manage PPC campaigns across platforms such as Google Ads, Facebook Advertising, and Double Click.
• Conduct comprehensive keyword research to identify high-performing keywords aligned with campaign goals.
• Monitor and optimize ad performance through continuous analysis of key metrics using Google Analytics and Google Tag Manager.
• Manage advertising budgets effectively to ensure maximum return on investment while maintaining brand consistency.
• Create compelling ad copy and visuals that resonate with target audiences and adhere to platform specifications.
• Perform A/B testing to refine ad strategies and improve click-through rates and conversions.
• Collaborate with the marketing team to align PPC campaigns with overall digital marketing strategies, including SEO and e-commerce initiatives.
• Stay updated on industry trends, platform updates, and best practices in digital advertising to maintain competitive edge.

• Proven experience managing PPC campaigns using Google AdWords, Google Analytics, and Facebook Advertising tools.
• Strong knowledge of SEO principles, keyword research techniques, and digital marketing strategies.
• Hands-on experience with Google Tag Manager for tracking and analytics implementation.
• Familiarity with programmatic advertising platforms such as Double Click is a plus.
• Experience working within e-commerce environments is desirable.
• Ability to analyze data effectively and translate insights into actionable campaign improvements.
• Excellent communication skills with the ability to collaborate across teams and present findings clearly.

Work Location:

In person