Promotions, Editorial, and Digital Visibility Manager

Teledyne Digital Imaging is a subsidiary of Teledyne Technologies Inc. and specializes in the manufacture, design, research and development of high-performance CMOS and CCD image sensors and modular expandable cameras. The products are used worldwide in machine vision, document scanning, image capture, surveillance, process monitoring, manufacturing inspection, medical imaging, and multimedia.

The Promotions, Editorial and Digital Visibility Manager is a Marketing role responsible for driving awareness, demand, and discoverability across industry publications, paid media, search engines, and emerging AI-driven platforms.

• Plan and execute paid promotional programs across industry publications (digital and print)
• Manage sponsor ships, newsletters, display ads, and editorial programs
• Develop annual media plans aligned with campaigns and product launches

• Manage relationships with editors, journalists, and industry publications
• Pitch story ideas, articles, and technical content
• Drive earned media placement and track coverage

• Drive Google Ads campaigns end-to-end (strategy, execution, optimization)
• Manage keyword strategy, ad copy, and landing page alignment
• Optimize for conversions and cost efficiency

• Manage content syndication campaigns (whitepapers, webinars)
• Evaluate lead quality and campaign performance

• Coordinate paid and organic promotion across channels
• Ensure alignment of messaging and campaign timing

• Own SEO strategy at a content and structural level
• Improve performance through optimization and collaboration with web teams

• Monitor how company content appears in AI-driven search
• Recommend improvements for discoverability

• Build performance reports across channels
• Provide actionable insights and recommendations

• 5-10 years of experience in B2B marketing, demand generation, or digital promotion
• Proven experience managing multi-channel campaigns
• Hands-on Google Ads experience
• Experience working with media/publications
• Strong analytical and communication skills
• Experience with content syndication
• Experience with SEO and AI-driven discovery
• Experience in industrial, manufacturing, or technical markets

• Google Ads (campaign creation, bidding, optimization)
• Google Analytics (GA4) for performance tracking and Google Tag Manager (GTM)
• Familiarity with Linked In Ads or similar platforms
• Excel or equivalent for campaign analysis
• Experience with Net Line, Tech Target, Madison Logic, or similar platforms
• SEO tools (SEMrush, Ahrefs, Moz)
• Familiarity with AI-driven search (ChatGPT, generative search tools)
• Comfort using AI tools for content analysis and optimization

• CMS platforms (Word Press, Drupal, Sitecore)
• Marketing automation tools (Hub Spot, Marketo, Eloqua)
• Social media platforms and scheduling tools

• A/B testing tools (Optimizely)
• Data visualization (Power BI, Tableau)
• Programmatic platforms (DV360)

• Competitive compensation and comprehensive health benefits
• Progressive vacation plan and paid holidays
• Retirement savings plans with company match
• Educational assistance and career development support
• Opportunities to work on globally impactful technologies

$68,600.00 - $91,400.00

Teledyne is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other characteristic or non-merit based factor made unlawful by federal, state, or local laws.