Customer Marketing Manager

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

We are currently seeking a Customer Marketing Manager to join our Customer Marketing team in Burnaby
, Calgary
, or Toronto
.

We LOVE our customers. As the world's most popular cloud-based legal software, we know that we're only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelize the product to others.

You're a unicorn: simultaneously customer-focused and growth-oriented, a self-starter capable of building end-to-end marketing programs that not only move products, but help our customers be more successful. You know your way around a marketing funnel and how to work with stakeholders to remove friction points for our customers every step of the way. You're all about results: how to measure them, how to report on them, but above all, how to drive them.

And you're excited by the unlimited potential of working for an industry leader that is mission-driven in every aspect of the business.

• Managing end-to-end marketing programs for our small business customer segment across the post-purchase customer lifecycle with a principal focus on cross-sell, upsell, and expansion
• Owning campaign ideation, planning and execution for cross-selling multiple products within your designated customer segments to drive new product and feature adoption
• Building multi-channel program plans, including email, digital, events, in-product, and beyond
• Analyzing and reporting on KPIs and marketing funnel performance for your segment and proactively optimizing for improvement
• Developing AI-powered workflows that help the team develop campaigns faster, get to customer and data insights sooner, and reduce manual day-to-day tasks.
• Working cross-functionally with sales, marketing, product, and other departments across Clio to develop cohesive, customer-centric programs that align to both cross-sell and broader business objectives

• 3-5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation or Program Manager role
• Excellent written and verbal communication skills, with the ability to create engaging marketing content
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms
• Strong project management skills and comfort with Asana or other project management tools
• Demonstrable success driving pipeline growth and revenue through integrated campaigns
• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines
• Strong analytical skills and ability to use data to inform decision-making and strategy development
• An open and curious mindset with respect to AI and a track record of leveraging it to sharpen your craft and increase velocity

• Copywriting experience
• Experience with the legal industry or legal technology
• Incredible planning and organization skills
• AI proficiency from leveraging tools to help accelerate delivering high-end work

This role is a backfill for an existing position.

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

• Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
• Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, Dublin, London, New York City and Sydney) to be in office min. twice per week.
• Flexible time off policy, with an encouraged 20 days off per year.
• $2000 annual counseling benefit
• RRSP matching and RESP contribution
• Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

The expected salary range
* for this role is $87,000 to $102,400 to $117,800 CAD. There are a separate set of salary bands for other regions based on local currency.

• Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth  experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact se who are new to the role may join below the midpoint and develop their skills over time.
  
  The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.