WestJet Email Channel Strategist

Elevate West Jet's messaging as an Email Channel Strategist focused on engaging guests through targeted communications.

This role offers a mix of marketing finesse and analytical skills.

As part of the Guest Retention & Engagement team, you will oversee the creation and execution of email and digital marketing campaigns. The position centers on your ability to analyze current communication strategies and implement improvements for better engagement. You’ll work collaboratively to develop templates while troubleshooting technical issues related to your campaigns. Your efforts will directly impact brand representation and customer interactions across various digital channels.

Key Responsibilities:

• Execute email marketing campaigns using automation tools

• Analyze communication effectiveness and recommend changes

• Work with teams to create new communication templates

• Troubleshoot and configure digital communication workflows

• Ensure high deliverability rates for email communications

Requirements:

• 2–4 years of experience in email marketing

• Proficient with HTML and marketing automation technologies

• Strong analytics skills for program evaluation

• Proven project management and communication skills

• Ability to thrive in a fast-paced environment

Drive impactful email campaigns at West Jet and enhance customer engagement through strategic marketing initiatives.
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