Senior Customer Marketing Manager, Advocacy

Senior Customer Marketing Manager, Advocacy

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.

We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto, or Calgary . We are also open to candidates across Canada or the U.S.

This is a 12-Month Fixed Term Contract.

At Clio, we LOVE our customers. As the world’s most popular cloud-based legal software, we know that we’re only as successful as the law firms we enable. The Customer Marketing function is focused on helping our customers be as successful as they can, by getting them to fall in love with our products, adopt new features and functions, and evangelise the product to others.

We are seeking a strategic Senior Customer Marketing Manager to lead the growth and optimisation of Clio’s referral programme. You have a proven track record of building and scaling successful referral programmes, driving customer engagement, and delivering measurable results. You’ll design initiatives that motivate and empower customers to refer others while ensuring a seamless and rewarding experience. Leveraging data and insights, you will refine and scale the referral programme to align with broader marketing and business goals.

This role requires strategic vision, creative problem-solving, and a passion for creating exceptional customer experiences.

Design and launch new experiments to further extend our referral program.

Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.

Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement.

Leverage customer and data insights to identify opportunities for new segmentation strategies.

Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion rates.

Work with a dynamic cross-functional team to align referral initiatives with overall business objectives and ensure smooth program integration.

• 5+ years of experience in B2B software as a growth, demand generation, or customer marketer.

• Exceptional written and verbal communication skills with the ability to create engaging content.

• Proven success in driving pipeline growth and revenue through integrated campaigns.

• Excellent relationship-building skills and a strong positive attitude.

• Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.

• Strong problem solving skills and willingness to roll up your sleeves and get stuff done.

• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.

• Strong project management skills and comfort with Asana or other project management tools

• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

• Strong analytical skills and ability to use data to inform decision-making and strategy development

• 5+ years of experience in B2B software as a growth, demand generation, or customer marketer.

• Exceptional written and verbal communication skills with the ability to create engaging content.

• Proven success in driving pipeline growth and revenue through integrated campaigns.

• Excellent relationship-building skills and a strong positive attitude.

• Expertise with sales and marketing tools such as Salesforce, Ambassador, Sendoso, Pendo, and marketing automation platforms.

• Strong problem solving skills and willingness to roll up your sleeves and get stuff done.

• Proven cross functional collaboration skills and the ability to work with sales, customer success, and marketing teams.

• Strong project management skills and comfort with Asana or other project management tools

• Proven ability to thrive in a fast-paced environment with high expectations and tight deadlines

• Strong analytical skills and ability to use data to inform decision-making and strategy development