Senior Editor, Audience Insights at BWZ

Elevate our content strategy as a Senior Editor, Research & Intelligence with Black and White Zebra in Vancouver, Canada. Focus on audience insights and shape decision-making processes.

In this pivotal role, you will drive editorial strategy by gathering and analyzing audience data from interviews, surveys, and market activities. Be at the forefront of identifying audience preferences and crafting actionable insights that enhance content quality and subscriber growth. Your ability to synthesize qualitative and quantitative information will directly influence our content and product development.

Key Responsibilities:

• Lead audience insight initiatives for senior decision-makers

• Conduct surveys and capture first-party data

• Synthesize editorial interviews and community insights

• Translate research into actionable content strategies

• Partner with teams to drive subscriber growth

Requirements:

• Experience in research and audience data analysis

• Strong interviewing and insight synthesis skills

• Proficiency in designing surveys and structured research

• Proven ability to connect insights to audience growth

• Clear communication of findings and recommendations

Drive audience engagement and shape content that truly resonates with our readership at Black and White Zebra.
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