Product Marketing Manager

Explore an integral role as a Product Marketing Manager at Benevity in Calgary, Alberta. Focus on launching products while aligning strategies with market trends and buyer insights.

This full-time position requires 4 to 7 years of B2B product marketing experience, ideally in a SaaS environment. You will execute go-to-market strategies, gather customer feedback, and oversee product launches. The role blends analytical skills with creative messaging, ensuring products resonate with target audiences.

Key Responsibilities:

• Formulate and execute go-to-market strategies

• Collect and evaluate customer feedback

• Oversee product launch processes and pricing strategies

• Collaborate across teams on product messaging

• Analyze competitive landscape and market dynamics

Requirements:

• 4 to 7 years in B2B product marketing

• Proven experience managing product launch cycles

• Strong writing, editing, and storytelling skills

• Certification in Product Marketing Alliance or Pragmatic Marketing is a plus

• Familiarity with digital marketing and analytics platforms

Drive product success with your strategic marketing skills and audience insight at Benevity.
#J-18808-Ljbffr