Regional Marketing Specialist at Poka

Elevate marketing initiatives as a Regional Marketing Specialist at Poka in North America. Focus on orchestrating impactful field events and multi-channel campaigns tailored for B2B SaaS environments.

In this role, you will orchestrate logistics for regional activations and collaborate with sales and product marketing teams. With 2 to 5 years of B2B SaaS experience, you will drive campaigns that enhance pipeline metrics and engage specific market segments. Your hands-on approach will optimize event performance while connecting global strategies to local execution.

Key Responsibilities:

• Coordinate logistics for trade shows and regional events

• Develop targeted account-based marketing initiatives

• Execute multi-channel campaigns across email and social media

• Analyze campaign performance to identify optimization areas

• Foster collaboration between sales and marketing teams

Requirements:

• 2–5 years in a B2B SaaS marketing role

• Proven event planning and coordination skills

• Experience with Hub Spot and Salesforce

• Familiarity with account-based marketing tools

• Data-driven mindset for campaign execution

Transform engagement in the North American market through strategic events and impactful campaigns at Poka.
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