Digital Marketing Manager

Position: Digital Marketing Manager at Lammle
Influence digital storytelling for Lammle as a Digital Marketing & Content Manager. Drive engagement and revenue through strategic campaigns and effective content creation across all channels.

In this pivotal role, manage content strategy and execution to ensure alignment with business goals. You'll oversee the Content Creator, develop organic and paid digital initiatives, and direct collaborations with media agencies. Success is defined by increased engagement, traffic, and successful paid campaigns that reflect Lammle's brand voice.

Key Responsibilities:

• Develop annual and monthly content strategies

• Direct content calendar and campaign storytelling

• Manage organic social media and email marketing strategies

• Lead production for lifestyle and campaign shoots

• Analyze digital performance and recommend optimizations

Requirements:

• Bachelor’s degree in Marketing or related field

• 3+ years in digital marketing or content leadership

• Strong portfolio of digital campaigns

• Proficiency in GA4 and email marketing platforms

• Excellent communication and project management skills

Shape the digital narrative at Lammle through impactful content and campaigns that resonate with audiences.
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