Communications and Social Media Specialist (one-year contract

Position: Communications and Social Media Specialist (one-year contract)
About Windmill Microlending  Windmill Microlending is a registered Canadian charity that empowers skilled immigrants and refugees by offering affordable loans, coaching and mentorship to restart their careers in Canada. Since 2005, we have provided over 15,000 loans, helping newcomers triple their incomes. We are proud to be Great Place to Work certified, boasting an 85%+ average employee engagement score driven by a culture of inclusivity, exceptional teamwork and strong leadership.
The role  Reporting to the Marketing Manager, the Communications and Social Media Specialist will lead content creation across our social media channels and website to expand our reach among newcomers and strengthen staff engagement. This is a busy, fast-paced role that thrives on frequent content development and fresh ideation. Centered heavily on writing and social media, you will interview clients and team members to craft human-centered stories that highlight Windmill’s impact and build our reputation.

Alongside managing daily community engagement and creating dynamic social media content like reels and short videos, you will edit content from other internal teams, lead the production of our quarterly newsletter and coordinate photo and video shoots with a sharp eye for visual storytelling.
Key responsibilities
Social media management (45%)
Drive social media content: develop and execute plans across Instagram, Facebook, Linked In and You Tube to build awareness and support client and donor growth.
Create and schedule content: brainstorm, write, design and schedule engaging social posts, including trend-forward reels and graphics using Canva and Capcut.
Own community management: actively monitor and proactively engage with our online community via comments, messages and inquiries.
Track performance: analyze social media performance metrics to continuously optimize content and identify and recommend emerging social media trends and influencers.
Communications – external and internal (45%)
Manage the content calendar: maintain the organization-wide content calendar to ensure timely, relevant content tied to key dates and publications, while providing clear visibility.
Write and edit content: produce and edit copy for our blog, website, annual impact report and quarterly newsletter. Edit content from internal teams.
Project manage communications requests: independently lead project requests from concept to completion, smoothly managing multiple collaborators, stakeholders and reviewers.
Uphold brand voice and writing standards: ensure all organization-wide content adheres to Windmill’s CP style writing guidelines, maintaining and updating standards as needed.
Coordinate French translations and vendors: manage French translation and collaborate with photographers and videographers to capture impactful content.
Optimize workflows: leverage digital workflows and AI tools to increase efficiency and scale content production.
Drive employee ambassadorship: support the Mar Com national director to inspire staff to champion Windmill in their local community.
Support organization-wide initiatives and special projects: as assigned by the marketing manager or Mar Com national director.
Client experience (10%)
Capture client stories: conduct interviews and develop powerful written and video testimonials that prospective clients can relate to.
Develop practical resources: write and produce client-facing guides and materials, such as the Trending Jobs Report and Education Pathways.
Optimize web messaging: review and continuously improve website content to ensure clear, client-focused messaging and strong calls to action.
Coordinate client focus groups: assist with segmenting and organizing focus groups to gain deeper insights into our diverse clients.
Ideal candidate
An organized self-starter with deep digital fluency, you confidently handle the entire content lifecycle from creative concept and production to tracking and reporting performance insights. You effortlessly prioritize your own workload, scheduling and adjusting responsively to deliver high-quality work under competing deadlines. With a proactive, detail-oriented mindset, you love…