Content Manager

Helcim is searching for a Content Manager to develop and own our content strategy that drives brand awareness and customer acquisition within our core target markets:
Traditional small business owner/ operators across industries with a focus on healthcare, professional services, automotive, and wholesale.

This is a half-leader, half-power Individual Contributor (IC) role. You will have the creative freedom to test, iterate, and scale a winning multi-channel strategy — whether that means launching high-impact webinars, building a killer newsletter, or driving engagement through Reddit community management. You are the ultimate guardian of Helcim’s narrative, bridging long-term brand building with fast-paced tactical execution.

AI is a core part of how we work — not as a shortcut, but as a force multiplier. In this role, you’ll be expected to stay at the leading edge of AI-enabled content workflows, using these tools to move faster and scale smarter while keeping the human connection to our merchants front and centre.

If you’re ready to make a real impact, own an end-to-end content engine, and be part of a team that values creativity and merchant success, then Helcim is the place for you.

• Driven by the “lightbulb moment” — the joy of creating content that genuinely helps a merchant solve a problem and grow their business.
• A curious merchant-centered storyteller who puts small business owners’ needs, pain points, and triumphs at the center of every narrative.
• A natural creative with a sharp instinct for what stops the scroll — you understand what lands in today’s fast-evolving content landscape, you’re not afraid to take risks, and you have a genuine affinity for the craft of storytelling.
• An elite editor — you can take a draft from a 7/10 and elevate it to an 11/10 with ease.
• Hands-on and genuinely curious about AI — you actively explore thoughtful ways to integrate AI into content systems. You’re committed to building an impactful, AI-enabled content engine that moves quickly without ever sacrificing the human connection to our merchants. Quality over slop, always.
• Strong SEO instincts and experience partnering with SEO to ensure content works as hard as possible for organic discovery.
• Zero ego, infinite hustle — comfortable alternating between high-level strategy and deep hands-on execution.
• Excited by the opportunity to join a growing, scaling company and the unique challenges that brings.
• Ability to foster strong relationships with stakeholders at all levels of the organization.

• 8-10 years of experience in the content world, ideally in B2B Tech or SaaS.
• 3-5 years of experience directly managing in-house creatives, freelancers, or agencies.
• Proven track record of building and executing multi-channel content strategies that drive measurable business outcomes.
• Exceptional writing and editing skills across a range of formats and audiences.
• Comfort with AI tools, automation, and content operations platforms.
• Experience working in a startup or high-growth environment is a strong asset.

• Design, execute, and own an end-to-end content calendar built to engage and convert small business merchants.
• Produce, write, and oversee high-quality content across diverse formats — webinars, newsletters, social communities, video, and more.
• Continuously test new formats and platforms to discover what resonates best with our core audience segments.

• Lead, mentor, and unblock a nimble content engine — managing one in-house You Tube Creator alongside freelance copywriters and video editors.
• Streamline content operations and scale production by thoughtfully leveraging AI tools and automated workflows.
• Maintain and enforce writing guides to ensure absolute consistency across all outputs, regardless of who is creating the content.

• Further shape and refine Helcim’s brand tone of voice, striking the perfect balance between qualitative customer insights and quantitative performance marketing feedback.
• Collaborate closely with cross-functional growth teams to ensure content supports broader acquisition goals.

• 1 In-house You Tube…