Advisor, Partnerships Marketing

Job Description

Posted Monday, August 17, 2026 at 4:00 a.m. | Expires Tuesday, September 1, 2026 at 3:59 a.m.

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Why West Jet:

Since our story took off in 1996, West Jet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.

Join us, this is where your career story takes off.

Overview of the role:

At West Jet, we believe great partnerships can take you places. Whether we're helping guests get more from their everyday experiences or bringing Canadians closer to the brands, teams and moments they love, our partnerships are an important part of how we build connection, loyalty and affinity for West Jet.

As our portfolio of strategic partnerships continues to grow, we're looking for an Advisor, Partnerships Marketing to help turn these relationships into meaningful experiences for our guests and our partners. From TELUS, Skip, Canadian Tire and Petro-Canada to new partnerships on the horizon, you'll help bring partnership ideas to life through creative, integrated marketing programs that deliver value for both sides.

Reporting to the Manager, Partnerships & Sponsor ships Marketing
, you'll work closely with Strategic Partnerships and Loyalty
, alongside teams across Marketing, to connect the dots between partnership objectives, guest needs and West Jet's brand. You'll help take programs from idea to execution, bringing together internal teams, external partners and agencies to deliver work that gets noticed and gets results.

This is a role for someone who loves making things happen. You'll balance priorities across multiple partnerships and projects, build strong internal and external relationships, spot opportunities and bring a thoughtful, organized approach to turning partnership potential into great marketing.

And while partnerships are at the heart of the role, you'll also have the opportunity to help bring select brand-building sponsor ships to life — from the Toronto Blue Jays and CFL to the CPL and Calgary Stampede — creating experiences that connect West Jet with Canadians in the moments that matter.

Key Responsibilities:

• Support the development and execution of integrated marketing plans for West Jet's strategic partnership portfolio, ensuring programs deliver against West Jet and partner objectives.
• Work closely with Strategic Partnerships and Loyalty to understand business objectives, identify opportunities and translate partnership commitments into effective marketing programs.
• Track and deliver against contractual partner commitments, measuring and analyzing performance to identify insights and action optimizations in support of continuous improvement.
• Manage day-to-day marketing activities for assigned partnerships, coordinating deliverables across internal teams, external partners, agencies and vendors.
• Develop project plans, timelines, briefs and status updates to ensure initiatives are delivered on time, on brief and on budget.
• Support the development of agency briefs and creative development, providing clear direction on objectives, audiences, key messages, channels and deliverables.
• Collaborate across Marketing, including Creative, Media, Digital, Social, Communications, Loyalty and other channel teams, to deliver integrated partnership programs that are aligned to the West Jet brand.
• Identify opportunities and support the planning and coordination of partnership activity across West Jet’s owned and earned channels, including integrated partner campaigns and multi-partner activations.
• Support the development and execution of partner promotions, offers, content, experiences and campaigns designed to drive guest engagement and loyalty.
• Build and maintain strong relationships with external partners, acting as a trusted marketing contact and ensuring effective communication and collaboration.
• Coordinate approvals and ensure partnership marketing activity meets brand, legal,…