Performance Marketing Analytics Expert

Become a vital part of Payworks as a Marketing Performance & Analytics Specialist. This hybrid role focuses on driving insights and optimizing marketing expenditures through analytics.

As a key member of the Marketing team, you will report to the Senior Manager of Growth Marketing and own the analytics landscape across campaigns and demand streams. Your expertise in reporting will be critical for strategic decision-making and budget management.

Key Responsibilities:

• Lead performance reporting across demand generation channels

• Oversee campaign and channel attribution practices

• Deliver recommendations for budget optimization strategies

• Execute A/B and multivariate testing and analyze results

• Conduct ICP analysis to refine targeting strategies

Requirements:

• Minimum of 5 years in marketing analytics or performance settings

• Strong experience with paid media platforms

• Proficient in Salesforce analytics and dashboards

• Background in testing methodologies and validation

• Excellent communication with a focus on strategic insights

Join Payworks and help shape data-driven marketing initiatives that lead to measurable impact.
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