Senior Content Strategist - AI Strategy

Drive AI-enabled content strategy for a major Sitecore migration while implementing cutting-edge GEO and content operations frameworks. As a Senior Content Strategist specializing in AI Strategy, you'll operationalize content for AI success, ensure compliance with emerging regulations, and optimize content visibility in generative search environments.

At EPAM, you'll work on cutting-edge technologies, solve complex challenges, and shape the future of digital innovation. With access to continuous learning, mentorship, and global projects, your expertise will drive meaningful change.

Req.#The recruiting efforts for this position are intended to fill an existing vacancy for a new position.

Responsibilities Lead AI-first content strategy defining guiding principles, governance standards, and design approaches for human and AI-mediated experiences

Establish AI readiness criteria for discoverability, answerability, semantic clarity, and content structure optimization

Implement GEO (Generative Engine Optimization) strategies while preserving existing SEO performance in new systems

Lead decision-making process to identify and establish golden master content for training Gradial and AI-powered solutions

Address Article 50 compliance requirements ensuring EU AI transparency standards are met throughout content operations

Define editorial strategy, content planning, publishing standards, and KPI frameworks that support AI-ready content experiences

Requirements

Extensive experience with AI tools and content operations in enterprise environments

Proven background working with AI agents and automated content creation/governance processes

Deep understanding of GEO/AEO best practices and emerging generative search optimization techniques

Experience managing in-house content programs with focus on scalability and AI integration

Knowledge of content compliance requirements, particularly EU AI transparency regulations

Familiarity with Sitecore XM and content governance platforms like Gradial is preferred

Strategic mindset for evolving content operations in AI-driven environment

We offer

Extended Healthcare with Prescription Drugs, Dental and Vision, and Healthcare Spending Account (Company Paid)
Life and AD&D Insurance (Company Paid)
Employee Assistance Program (Company Paid)
Telehealth (Company Paid)
Short-term Disability (Company Paid)
Long-Term Disability Paid Time Off (including vacation and sick days)
Registered Retirement Savings Plan (RRSP) with Company match

Maternity/Parental/Adoption Leave Top-up Employee Stock Purchase Program Critical Illness Insurance Employee Discounts Unlimited access to Linked In learning solutionsEPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow.

No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

Engineer the Future with a Career at EPAMThis posting includes a salary range EPAM Canada would reasonably expect to pay the selected candidate. Individual compensation offers within the range are based on a variety of factors, including, but not limited to, experience, credentials, education, training, the demand for the role, skillset, and overall business and local labour market considerations. Most candidates are hired at a salary within the range disclosed.

Salary range: CA $80,000-CA $115,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position.

EPAM Canada welcomes and encourages applications from candidates with disabilities. Please contact WFA Human Resource CA  if you have questions in this regard, or if you require an accommodation to complete the application process.  to review EPAM’s Accessibility for Ontarians with…