Marketing Specialist

At Gowling WLG, our commitment to excellence begins with our people. As an international law firm with offices in Canada, the U.K., Europe, the Middle East, and Asia, we’re proud to recruit and retain top talent who bring energy, insight, and a singular focus on delivering exceptional experiences – for our clients and each other.

We’re intentional about building a workplace that’s both high-performing and supportive, ensuring that everyone is empowered to do their best work and reach their full potential. Our culture is grounded in our shared values:
Raise the Bar, Embrace Differences, and Thrive Together. These values shape how we collaborate, lead, and succeed – across teams, time zones, and career paths.

Whether you’re pursuing a role in law or business services, explore what’s possible and make your mark with Gowling WLG.

Marketing has the power to build connections, strengthen relationships, and shape how people experience a brand. At Gowling WLG, marketing plays an important role in creating profile, supporting business growth, and helping us engage meaningfully with clients, colleagues, and communities.

We're looking for a bold, strategic, and collaborative Marketing Specialist to influence how we show up in the market and with clients. In this newly created role, reporting to the Brand & Marketing Leader, you’ll support the Firm’s growth engine and brand-to-demand initiatives in a team-based environment. Working closely with colleagues across the Business Development & Marketing department, including our go-to-market channel teams, you’ll lead the way in developing and delivering powerful integrated marketing campaigns, sponsor ships, brand programs, and initiatives that support the Firm's growth objectives across Canada, while enhancing our market presence, reputation, and client engagement.

A proven program manager and marketing professional with a strong client service orientation, you'll bring creativity, storytelling, attention to detail, and sound business judgment to help translate Firm priorities, market opportunities, and practice and sector strengths into effective marketing strategies and campaigns that drive measurable results.

The ideal candidate is ambitious, intellectually curious, and driven by impact. You thrive in a fast-paced environment, anticipate needs before they arise, bring forward new ideas, and take ownership of outcomes—not just tasks. A lifelong learner, you’re dependable, thoughtful, and focused on delivering excellence from start to finish.

For the right candidate, this role offers a meaningful opportunity to expand your brand and marketing expertise and lead initiatives from the ground-up in a dynamic professional services environment, supported by a collaborative team and leaders who want to help you succeed.

This position can be based in any office in Canada and requires hybrid attendance in the office.

• Design and deliver end-to-end omnichannel brand-to-demand programs and marketing campaigns that inspire and engage target audiences, while converting opportunities into business results
• Translate business goals into compelling campaign narratives and go-to-market strategies that advance the Firm’s brand, visibility, credibility, and funnel
• Shape and execute brand, marketing, and content strategies that bring our programs and initiatives to life, extending reach, deepening impact, and ensuring resonance across channels and key audiences
• Collaborate cross-functionally across Business Development & Marketing and with other Firm stakeholders to ideate, build alignment, and ultimately, deliver gold-standard excellence, including seamless execution across social, digital, events, internal and external communications, and other mediums
• Contribute to annual and quarterly planning, monthly dashboard reporting, and specific campaign reporting against defined metrics
• Support brand reviews to ensure materials align with brand standards and Firm guidelines
• Contribute to initiatives that enhance the end-to-end client experience and strengthen relationships with a strong understanding of how marketing drives growth, and the value and art of positioning and…