Bells of Steel Retention Marketing Manager

Enhance customer loyalty with Bells of Steel as the Retention Marketing Manager, focusing on impactful email and SMS strategies to drive repeat purchases.

Bells of Steel is looking for a Retention Marketing Manager to spearhead our customer retention initiatives. You will oversee all aspects of email and SMS lifecycle marketing through Klaviyo, targeting customer engagement and maximizing lifetime value. Your expertise will help us retain more customers while maintaining a fun and engaging brand voice.

Key Responsibilities:

• Manage Klaviyo flows across all storefronts

• Develop and refine customer segmentation strategies

• Drive the retention marketing calendar initiatives

• Maintain brand voice in communication

• Analyze retention metrics and optimize accordingly

Requirements:

• 3+ years in email and SMS marketing management

• Proficient in Klaviyo or other ESPs

• Strong understanding of repeat purchase analytics

• Effective writing skills to convey brand voice

• Experience and knowledge in fitness and strength training

Lead retention strategies at Bells of Steel to foster lasting customer relationships and increase sales.
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