Retention Strategy Manager

Position: Retention Strategy Manager at Bells of Steel
Join Bells of Steel as a Retention Strategy Manager, focusing on customer retention through email and SMS marketing. Build and optimize retention strategies while delivering compelling customer messaging.

In this pivotal role, you will design and implement retention initiatives that drive repeat purchases. You will oversee Klaviyo campaigns across multiple regions, leveraging data-driven insights to enhance customer lifetime value. A hands-on approach is essential as you execute lifecycle marketing strategies while maintaining a strong brand voice.

Key Responsibilities:

• Manage email/SMS retention strategies across storefronts

• Construct effective lifecycle marketing flows to boost engagement

• Analyze data to optimize customer retention and CLV initiatives

• Ensure a healthy sender reputation and deliverability

• Collaborate with teams to source customer stories for marketing

Requirements:

• 3+ years in DTC or e-commerce retention marketing

• Familiarity with Klaviyo or similar email marketing platforms

• Knowledge of retention economics and customer lifecycle

• Excellent writing skills and brand alignment

• Understand the fitness equipment market, especially home gyms

Bring your strategic mindset and marketing skills to enhance customer loyalty at Bells of Steel.