Director of Marketing at Pursuit

Lead the marketing vision at Pursuit as the Director of Marketing for the Banff Jasper Collection. Drive consumer visitation and revenue with your expertise in hospitality marketing.

In this senior leadership role, you will translate business objectives into effective marketing strategies across the iconic Banff, Jasper, Waterton, and Golden areas. With a focus on new experience launches, your leadership will guide a team of six marketing professionals. Collaborate with cross-functional teams to bolster Pursuit's distinctive guest experiences through data-driven marketing and strategic planning.

Key Responsibilities:

• Develop marketing strategies aligned with revenue goals

• Oversee seasonal readiness and new experience launches

• Lead, coach, and develop the marketing team

• Build partnerships with operational leaders for successful execution

• Analyze marketing performance data for optimization

Requirements:

• Minimum 10 years of marketing experience

• Proven experience in hospitality or attractions marketing

• Strong budget management and resource allocation skills

• Excellent team leadership and development abilities

• Proficient in data-driven marketing techniques

Shape unforgettable guest experiences through strategic marketing initiatives at Pursuit, enhancing iconic destinations.