Director, Marketing

Geologic is a trusted data, software, and information solutions company committed to the Energy Industry. Everyday we provide global customers with market-leading data, software, platforms, analytics, education, news, and insights that enable them to make vital decisions that drive growth and efficiency. We deliver critical data-driven intelligence ranging from surface and subsurface well/asset level information & insights to corporate performance benchmarking data and A&D transaction data.

People make us successful. We're driven by a team of individuals whose unique backgrounds and experience allow us to provide the best products and customer service on the market. Together we're transforming the energy intelligence landscape.

The Director, Marketing will oversee Geologic's Marketing function, providing strategic direction, operational discipline and hands on execution.

Reporting to the VP, Marketing, this new role sits at the intersection of marketing, sales and product leadership. We’re looking for an inventive marketer with great storytelling instincts to add senior capacity to a team that is already delivering, shape marketing priorities, define and communicate our value prop, own the annual marketing plan, improve sales enablement effectiveness, develop team members, and ensure marketing is making a measurable contribution to business growth.

This is an opportunity for a leader who enjoys both strategy and execution. We are looking for someone who can set direction, make decisions, and roll up their sleeves to produce great work.

• Set the direction for the marketing function, translating company strategy and priorities into clear marketing focus areas.
• Develop and execute the annual marketing plan, approve spending within delegated authority, and report performance against the plan.
• Establish and maintain priorities across sales enablement, campaigning, product launches, content initiatives, customer communications and events.
• Guide market positioning, messaging and go-to-market recommendations, including competitive response and the marketing approach for new products and offerings.
• Monitor trends, customer needs and competitive activity to inform strategy.
• Foster a culture of ownership, collaboration and continuous improvement.
• Build clear goals, expectations and development plans for direct reports.

• Revolutionize Geologic's sales enablement efforts in partnership with Sales leadership.
• Oversee the creation and continuous improvement of creative, compelling, high-value sales enablement materials, including:
  • sales presentations
  • customer stories
  • proposal and RFP content
  • competitive positioning materials
  • product messaging and value propositions
• This is the hands‑on part of the role. The Director produces enablement content, working alongside the team and drawing on freelance support where volume or specialized content requires it.
• Act as Sales' point of contact for enablement requests, including rapid response requests.
• Continuously improve the quality and effectiveness of customer‑facing materials.

• Establish marketing performance measures and reporting rhythms together with the VP, Marketing.
• Communicate results, insights and recommendations to senior leadership and executive teams.
• Monitor budget performance, team capacity and delivery effectiveness.
• Recommend changes that increase marketing impact and efficiency.

The ideal candidate is a creative, commercially minded marketing leader who enjoys hands‑on involvement: a player coach who can create the work and lead the people to do it, rather than a pure strategist.

They…