Promotion Internship

* This is a 6 month paid internship based in Calgary, Alberta.

Get inspired - Face Your Wild in Alberta come and be a part of this amazing organization.

At Travel Alberta, we are redefining what it means to be a tourism and economic development leader in Canada. As the provincial destination management organization, we’ve embraced an ambitious goal: doubling Alberta’s tourism sector to $25 billion in annual visitor spending by 2035. This bold vision reflects our commitment to transforming Alberta into a premier destination for both visitors and investors, driving sustainable economic growth while creating unforgettable itineraries and experiences that showcase our breathtaking landscapes, vibrant cities, and rich cultural heritage.

At Travel Alberta, we are redefining what it means to be a tourism and economic development leader in North America. As the provincial destination management organization, we have set an ambitious goal: doubling Alberta's tourism sector to $25 billion in annual visitor spending by 2035.

Reporting to the Director of Brand and Content, the Destination Promotion Intern participates in a structured six-month rotational learning program designed to provide exposure to the core disciplines that drive Alberta's visitor economy. Through guided learning experiences, project assignments, industry engagement opportunities, and mentorship, the intern gains practical experience across destination marketing, destination promotion, travel trade, international markets, media relations, and public relations.

The role rotates through Brand & Content, Integrated Marketing, Travel Trade & International Markets, and Media Relations & Public Relations, providing broad exposure to the strategies, partnerships, and operations that support Alberta's tourism industry. Throughout the program, the intern develops an understanding of how destinations are marketed, how tourism experiences are promoted and distributed, how visitor demand is influenced, and how industry partnerships contribute to tourism growth.

Working alongside teams across Travel Alberta, the intern contributes to research, assignments, planning activities, and stakeholder engagement opportunities while developing professional skills in communication, collaboration, critical thinking, project coordination, and industry relationship management.

The intern demonstrates curiosity, professionalism, initiative, and a commitment to learning while building foundational knowledge of Alberta's tourism industry.

• Assist with content audits and reviews of website, social media, and marketing content to identify opportunities for consistency and alignment with Travel Alberta's brand.
• Participate in content planning discussions and document key takeaways, action items, and project updates.
• Support the preparation of background research, briefing materials, and destination information to support content development initiatives.
• Develop draft content briefs and storytelling recommendations for tourism experiences and destination promotion activities.

• Assist with the coordination of campaign planning materials, content calendars, and marketing project documentation.
• Develop an understanding of audience, market, and industry research to support campaign planning and marketing activities.
• Compile campaign examples, market trends, and consumer insights for discussion and review.
• Attend campaign planning and performance review meetings and document key learnings and observations.
• Support marketing reporting activities by summarizing campaign results and identifying key insights under the guidance of team members.

• Assist with the preparation of market profiles, destination summaries, briefing materials, and tourism product inventories.
• Attend meetings with destination partners, tourism operators, travel trade stakeholders, and industry organizations.
• Support research activities related to visitor markets, travel trends, and tourism opportunities.
• Develop an understanding of how tourism products and experiences are positioned and promoted to domestic and international visitors.

• Research media outlets, tourism publications, tourism initiatives, and stakeholder organizations.
• Participate in communications planning discussions and stakeholder engagement activities.
• Prepare briefing notes, background…