Digital Marketing Expert - CRM & Web Focus

Location: Banff

Elevate Banff Centre's online presence as a Digital Marketing Expert specializing in CRM and web initiatives. Drive email marketing strategies and enhance web functionalities in a hybrid role.

As a vital member of the Banff Centre team, you will implement audience-centric journeys through email and website channels.

Your role encompasses the orchestration of communication strategies, optimizing web content, and analyzing data for continuous improvement. This position is crucial in delivering impactful user experiences across various groups, ensuring that communications are seamless and effective.

Key Responsibilities:

• Manage timely updates to website content

• Optimize conversion processes for events and sales

• Oversee ecommerce solutions and product management

• Enhance CRM usage through team collaboration

• Lead targeted email campaigns utilizing CRM data

Requirements:

• Minimum 3 years experience in marketing automation

• Skills in managing web projects across departments

• Bachelor's degree in Marketing or related field

• Detail-oriented with excellent time management

• Knowledge of analytics platforms like Looker an asset

Utilize your marketing skills to inspire audiences at Banff Centre for Arts and Creativity!