External Communications Lead

External Communications Lead Reporting to the Senior Manager, Marketing & Communications, the External Communications Lead will play an integral role in supporting Bird’s corporate brand, strategic communications, and external reputation. This role spans social media, content creation, investor and media communications, project-based stakeholder engagement, and crisis communications, working closely with executive leadership and cross functional teams across the organization.

Please note that this position is currently slated for an 18-month term with the possibility of extension.

Social Media Management

• Lead the development and execution of Bird’s social media strategy aligned with business objectives including recruitment, proposal pursuits, and corporate reputation.

• Oversee the creation of high-quality engaging content that strengthens Bird’s brand and resonates with key stakeholders, including clients, investors, and prospective employees.

• Monitor performance metrics, industry trends, stakeholder interests, and competitive activity to inform content planning and communications strategies.

• Plan and lead major social media campaigns in support of recruitment initiatives and proposal pursuits.

Content Strategy & Production

• Support the planning and production for video and multimedia content for external channels, marketing campaigns, and employee engagement.

• Provide day-to-day project management, leadership, coaching, and mentorship to a Content Coordinator.

• Review and provide feedback on all deliverables to consistently reflect Bird’s brand standards and storytelling approach.

Investor & Media Relations

• Draft press releases and investor communications to support key corporate announcements and business developments.

• Collaborate with subject matter experts across the organization to ensure communications are accurate, timely, and aligned.

• Provide media relations support including managing media inquiries, preparing spokespeople, and developing Q&As and key messages.

• Support executive communications, including earnings call scripts and investor presentations.

• Amplify investor communications through appropriate digital and social channels.

Stakeholder Relations (Corporate Liaison)

• Support communications planning and execution for government and public‑sector construction projects.

• Participate in regular stakeholder and client meetings as required.

• Draft stakeholder protocols, issues management responses, and media inquiry procedures.

• Act as a point of contact between company and the client/stakeholder group.

Crisis Communications

• Support crisis communications planning and execution, including response protocols and stakeholder messaging.

• Advise internal teams on aligned internal and external communications during incidents or high‑impact events.

• Draft and coordinate communications to support risk management, compliance, and reputation protection.

• Help maintain workflow for consistent, timely information flow during routine and crisis scenarios.

The ideal candidate is more than an exceptional writer or content creator. They are a strategic communications professional who can build trusted relationships across the business, understand operational and corporate priorities, identify opportunities to strengthen Bird's reputation, and develop communications strategies that support organizational growth.

• Post‑secondary education in Communications, Marketing, Public Relations, or a related field.

• 5 to 7 years of experience in corporate communications, marketing, media relations, or digital content development.

• Strong writing and editing skills with the ability to tailor messaging for varied audiences and platforms.

• Experience managing social media channels and analyzing…