Marketing Coordinator - Seasonal

SkiBig3 Marketing Coordinator - Seasonal 26/27

SkiBig3 embodies the true spirit of Canadian hospitality. We treat every guest with kindness, respect, and genuine warmth. We go the extra mile to create unforgettable experiences and demonstrate the unparalleled friendliness that Canada is known for.

Being curious and innovative is at our core. We foster a culture of creativity and encourage people to challenge the status quo, explore new ideas, and push boundaries in order to progress and succeed. We believe that innovation is the key to staying ahead in a constantly evolving market and industry.

This position will be part of the SkiBig3 Marketing Team, working closely with all SkiBig3 departments, Banff Sunshine, Lake Louise Ski Resort, Mt Norquay, Banff & Lake Louise Tourism, and other SkiBig3 partners.

Reporting to the Director of Marketing, the primary function of this seasonal position is to support the marketing department in coordinating all operational logistics for media, travel trade (B2B), and influencer familiarization trips (FAMs).

This includes managing trip itineraries, coordinating with resort and industry partners, maintaining clear communication with stakeholders, and ensuring every visit is organized and seamless, delivering an exceptional guest experience. In addition to FAM coordination, this role provides support across a variety of marketing initiatives throughout the season.

This role offers an exceptional opportunity to gain hands‑on experience across multiple areas of marketing, including media relations, influencer marketing, destination marketing, content creation, copywriting, events, communications, and campaign execution, while working alongside an experienced and collaborative marketing team.

• Maintain the shared FAM calendar with accurate and up-to-date information.
• Liaise with industry partners (hotels, Banff & Lake Louise Tourism, activity providers, and restaurants), resort partners, and stakeholders to coordinate and book comprehensive FAM itineraries for visiting media, tour & travel, and influencer guests.
• Act as the primary point of contact for media, influencer, and tour operator guests before, during, and after their visit (including occasional evenings and weekends).
• Manage and respond to media inquiries, including last-minute itinerary changes and troubleshooting operational issues during FAM visits.
• Maintain ongoing correspondence with media and influencers.
• Track and report on media and social coverage.
• Assist with blog writing and website content updates.

• Maintain the events calendar on the SkiBig3 website.
• Assist the Marketing & Sales department with projects and events throughout the season.
• Support a variety of marketing initiatives including creative campaigns, digital marketing, social media, events, copywriting, presentations, website updates, and special marketing projects based on your interests and strengths.
• Provide general marketing support through administrative, project management, content updates, stakeholder requests, and other assigned duties.

• Strong sense of curiosity and exceptional attention to detail.
• Ability to problem-solve under pressure and tight timelines.
• Experience coordinating or supporting events, trips, or functions.
• Experience writing social media content, blogs, emails, or other customer-facing content.
• Proficiency with Microsoft Office or Google Workspace (Excel/Sheets, Word, PowerPoint).
• Comfortable hosting meetings and communicating with resort and industry partners.
• Highly proactive with excellent ownership and follow-through.
• Experience in digital marketing, social media, PR,…