CRM Campaign Coordinator

Alberta, Canada Job Family Group:
Sales & Marketing Worker Type:
Regular Posting

Start Date:

September 21, 2026 Business Unit:
Downstream and Renewables Experience Level: Experienced Professionals

What’s the role? Shell is seeking a Customer Relationship Management (CRM) Campaign Coordinator who will play a vital role in supporting the execution of the overall CRM and Digital Engagement strategy. This position ensures that CRM campaigns are delivered on time, with clarity, accuracy, and consistency, while aligning with strategic objectives to enhance customer engagement and loyalty. Working closely with the CRM Manager, internal teams, and external partners, this role is responsible for managing campaign briefs, coordinating execution across channels, and ensuring a seamless and engaging customer experience.

The ideal candidate is organized, detail-oriented, and thrives in managing multiple tasks and timelines in a dynamic environment.

Shell Mobility is one of the world's largest customer-facing businesses, serving more than 32 million customers every day across 46,000 locations in over 80 countries. As we continue to grow and evolve through the energy transition, we are transforming how we engage customers through loyalty, digital experiences, personalization, data, and AI-driven marketing. This role offers a unique opportunity to shape the future of customer engagement for one of the world's most recognized brands, driving innovative CRM and loyalty strategies that influence millions of customer interactions and deliver meaningful business growth.

to become one of the world’s most diverse and inclusive companies, a place where everyone – from our employees to our customers, partners and suppliers – feels valued, respected, and has a strong sense of belonging.

• Execute CRM and Digital Engagement strategy through campaign delivery across owned channels (email, app, SMS, push notifications)
• Manage campaign briefs to ensure clarity, consistency, and alignment with objectives and messaging standards
• Work with legal to make sure campaign terms and conditions are accurate and compliant with relevant regulations
• Manage customer journeys to provide a seamless and engaging experience across touchpoints
• Work with SMEs (Subject Matter Experts) and Product Owners to ensure messaging is accurate, relevant, and consistent
• Coordinate campaign timelines, asset delivery, and approvals to ensure on-time execution
• Conduct quality assurance checks on campaign content, targeting, and technical functionality
• Maintain and update campaign calendars and documentation to track progress and performance
• Support with post-campaign reporting, metrics, and supporting continuous improvement efforts
• Support A/B testing and the implementation of enhancements based on performance data

• The candidate must have legal authorization to work in Canada on a full-time basis
• Bachelor’s degree
• At least 3 or more years of experience in CRM
• Understanding of CRM best practices and customer lifecycle marketing
• Familiarity with Braze CRM platforms and tools is preferred
• A good overall understanding of the Mobility & Convenience business is an advantage

We are committed to creating a more equitable, inclusive, and diverse company, and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

The base salary range for this position is $82,000 - $ 120,000 per year. Individual pay will be based on various factors, such as relevant work experience, education, certifications, skill level, seniority, and internal equity.

• You’ll have the opportunity to develop the skills you need to grow in an environment where…