Senior Advisor, Strategic Insights

This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Why West Jet
Since our story took off in 1996, West Jet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.

Join us, this is where your career story takes off
Overview Of

The Role
West Jet is seeking a strategic and analytically minded Senior Advisor to lead brand, marketing, segmentation and digital experience insights across both West Jet Airlines and West Jet Vacations. This role is responsible for transforming guest, market and competitive intelligence into actionable business recommendations that strengthen brand health, improve marketing effectiveness, deepen guest understanding, and support enterprise decision-making. This position is part of the  Strategic Insights & Portfolio Management  department and reports directly to the  Manager, Strategic Insights .

The successful candidate will be a trusted advisor to leaders across Marketing, Digital, Loyalty, Guest Experience and Commercial teams, providing evidence-based insights that influence strategy, investment decisions, and guest experience improvements.

Key Responsibilities

Lead Brand & Marketing Insights

Own Brand Health and Advertising Measurement programs for both the airline and vacation portfolios

Deliver regular brand equity, awareness, consideration, reputation and campaign performance reporting.

Design and execute research that evaluates brand positioning, messaging, creative concepts and sponsorship effectiveness.

Provide actionable recommendations to improve campaign performance and strengthen brand equity.

Own Segmentation Strategy & Activation

Serve as the strategic lead for guest segmentation, persona development and audience insights.

Partner with Marketing, Loyalty, Revenue Management and Guest Experience teams to embed segmentation into decision-making.

Identify opportunities to personalize experiences, communications and product offerings through audience insights.

Maintain and evolve segmentation frameworks, playbooks and stakeholder enablement materials.

Drive Digital Experience Insights

Lead digital intercept programs and guest feedback initiatives across web and digital touchpoints

Partner with Digital Product teams to identify friction points and improvement opportunities

Translate behavioral, survey and guest feedback data into recommendations that improve the end-to-end digital journey

Monitor emerging guest expectations and digital experience trends

Provide Strategic Business Intelligence

Integrate qualitative and quantitative research, competitive intelligence, guest feedback and market trends into cohesive business narratives

Translate complex findings into executive-ready presentations and recommendations

Support board, ELT and senior leader reporting requirements

Identify emerging market opportunities, risks and shifts in guest expectations

Build Strong Relationships

Develop trusted partnerships across Marketing, Brand, Digital, Loyalty, Vacations, Commercial and Guest Experience teams

Act as a strategic consultant to stakeholders, helping define business questions and insight requirements

Influence decisions through compelling storytelling and fact-based recommendations

Qualifications & Experience

Required Experience

7+ years of experience in market research, customer insights, brand strategy, segmentation, and analytics

Strong experience conducting quantitative and qualitative research

Experience designing surveys, analyzing data and synthesizing findings into recommendations

Experience presenting insights to senior leadership audiences

Demonstrated ability to manage multiple projects simultaneously

Preferred Experience

Brand tracking and advertising effectiveness measurement

Consumer segmentation and persona development

Customer experience and voice-of-customer programs

Airline, travel, hospitality or loyalty industry experience

Experience with research platforms such as Qualtrics, Medallia, or equivalent tools

Education

Bachelor's degree in Marketing, Business, Psychology, Social Sciences, Statistics, Economics or related discipline

Master's degree considered an asset

The Benefits Of Being a West Jetter
West Jet provides all West Jetters with a competitive total rewards package. On top of that, we offer:

A fun and friendly culture with…