Paid Media Specialist

Stride is a full-service lottery and fundraising organization that helps charitable and non-profit organizations generate revenue through professionally managed lottery programs across Canada.
For more than 30 years, Stride has brought together the strategy, marketing, technology, customer service, finance, operations, regulatory expertise, and project management required to plan, launch, and operate successful lottery campaigns. We work with foundations, healthcare organizations, and other mission-driven organizations to generate significant funding for healthcare initiatives, research, and community services.
The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities
Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule
Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance
Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms
Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels
Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions
Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.
Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance
Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners
Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements, tracking and other platform requirements
Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting
Develop, maintain, and distributed ad trafficking schedules
Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution
Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements
Analyze test results and translate findings into actional recommendations to continuously improve the media strategy
Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs
Traffic assets to vendors and platforms
Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives
Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets
Develop campaign reports and performance analyses and translate them into clear insights and recommendations
Build and maintain strong relationships with media vendors and serve…