Social Media Manager & Content Creator

About Bells Of Steel Inc.
At Bells of Steel, our mission is to make fitness and strength training approachable, affordable, and fun. We design and manufacture high-quality strength and exercise equipment for home gym owners and fitness professionals, helping people of all experience levels achieve their goals.

About Bells Of Steel Inc.
At Bells of Steel, our mission is to make fitness and strength training approachable, affordable, and fun. We design and manufacture high-quality strength and exercise equipment for home gym owners and fitness professionals, helping people of all experience levels achieve their goals.

We’re not your typical fitness equipment brand. We’re down-to-earth, a little cheeky, and focused on making fitness more rewarding and less intimidating. If you enjoy a fast-paced, no-BS environment and want to help shape the future of strength training, you’ll fit right in.

Our Core Values: A.C.T.
Adaptability – Raise the Bar
We challenge the status quo, learn quickly, and continuously improve. We embrace change, seek better ways of working, and take initiative to drive results.

Customer Centricity – Always Spot the Customer
Everything we do is focused on helping our customers succeed. We lead with empathy, build trust through action, and create value for both external and internal customers.

Teamwork – We Win Together
We operate with honesty, transparency, trust, and respect. We collaborate openly, take shared ownership of outcomes, and succeed as a team.

About

The Role
We're looking for someone who's chronically online, always has a video idea, and knows what makes people stop scrolling.

Bells of Steel makes home gym equipment — power racks, barbells, kettle bells, cable machines, and more. Founded in 2010, now 80+ people strong with facilities in Calgary, Toronto, Indianapolis, and Melbourne. Proudly Canadian, a little irreverent, very online.

We're hiring a Social Media Manager & Content Creator to keep us showing up in the feed — fast, funny, on-trend, and unmistakably us.

Our Ideal Candidate
Edits fast, in a fun, goofy, meme-y, on-trend style
Bursting with ideas — that's the thing we can't teach, so we care about it more than raw technical skill
Okay with getting a little goofy on camera
Sociable and comfortable talking to people
Chronically online and genuinely into social media, not just doing it as a job
Catches trends early
Good cultural fit with our team
A fast learner who's comfortable in a fast-changing, fast-paced environment
Into fitness — lifting, bodybuilding, sports, or just generally active
Hands‑on experience using fitness equipment

What You'll Do
Shoot and edit short-form video (Reels, Tik Tok, Shorts) — quickly and often
Pitch content ideas and hooks regularly
Track trends and adapt them to our brand
Show up on camera when needed
Engage with our community online
Help turn organic content into ad creative with our ads team

Posting Cadence
Organic social: 3–5 posts/week
Paid ad creative: 2–4 pieces/week, with our ads team

Bonus Skills
Reading and acting on analytics
UGC-style content experience
Technical/editing skill, especially DaVinci Resolve experience — that's our main editing tool, and you'll be learning our house editing style, so this helps but isn't the deciding factor
Paid social platform experience (nice to have — we have an ads team)
Content calendar/scheduling tools (we'll train you)

What We Expect From You
Consistent output at the cadence above
Proactive idea pitching
Ownership from concept to publish
Fast iteration on feedback
On-brand voice across platforms

What You Can Expect From Us
Training on our tools and workflow
Creative freedom, not a rigid brief
Mentorship and training — including AI tools and workflows
Full access to our gym and equipment

Health benefits

Home gym spend/allowance

Staff discount on our equipment

Sponsorship support for fitness events and competitions

Every other Friday off

A genuine team-first culture

The schedule & location
This is an  in-person  role based in our Calgary location, where the core hours are  Monday to Friday from 8:00am to 4:30pm .

The Pay Range For This Role Is
55,000 - 60,000 CAD per year(Calgary)