Advisor, Loyalty Marketing; Term

Position: Advisor, Loyalty Marketing (18-Month Term)
This position requires in-person collaboration up to five days a week. This arrangement is subject to change based on business requirements.

Why West Jet
Since our story took off in 1996, West Jet has strived to enrich the lives of everyone in our world; a career with us is no exception. We’re proud to be one of Canada’s most admired and respected corporate cultures and continuously aim for the highest standards of service and success.

Join us, this is where your career story takes off.
Overview Of Role
The Loyalty Marketing Advisor is responsible for developing and executing marketing initiatives that help build meaningful connections between West Jet Rewards and its members. Reporting to the Manager, Loyalty Marketing, this role leads the planning and delivery of member engagement initiatives designed to educate, inspire, recognize, and connect members throughout their journey with the program.

Working closely with Loyalty stakeholders, Marketing teams, and agency partners, the Advisor is responsible for developing and bringing to life the program’s experiential marketing strategy. This includes identifying, planning, and executing member experiences ranging from acts of appreciation and recognition programs to larger-scale activations and events that strengthen member affinity, reinforce the value of membership, and create meaningful connections with the brand.

The Advisor is also responsible for developing content and communications strategies that support member engagement and loyalty marketing objectives. This includes identifying opportunities to educate, inspire, and engage members through coordinated marketing initiatives across email, web, social, and other member-facing channels. Through content planning, storytelling, and integrated campaign execution, the role helps increase awareness and understanding of the program, strengthen member affinity, and create ongoing engagement beyond transactional interactions.

You'll Thrive In This Role If…

You take pride in delivering impactful work and seeing the results.

You know how to take an idea from spark to launch and love the process in between.

You stay calm, flexible, and focused when things get busy (which they often do!).

You’re naturally curious, creative, and attuned to current trends and cultural insights.

You’re a clear communicator who builds strong relationships and gets things done through collaboration.

You take initiative, jump in where needed, and follow through to make things happen.

Key Deliverables Include

Develop content and communications plans that educate, inspire, and engage members while bringing the West Jet Rewards program to life across email, social, web, and other member-facing channels.

Develop and execute member engagement initiatives and experiential marketing programs ranging from acts of appreciation and recognition programs to larger-scale member events and activations.

Identify opportunities and customer insights that inform future member engagement initiatives, communications, and campaign enhancements.

Build clear, insight-driven go-to-market plans including audience, channel mix, message strategy, and timing in collaboration with stakeholders and colleagues.

Prepare and deliver agency briefings with objectives, key messages, creative direction, and required assets; provide ongoing guidance on concept, copy, visual execution and plans.

Set campaign objectives and metrics of success. Ensure key messages and tactics align to both.

Manage campaign financials including estimate development, monthly forecasting, PO creation, and invoice reconciliation.

Coordinate cross-functional teams to execute integrated campaigns and initiatives, managing timelines, budgets, task coordination, and stakeholder alignment, while…