Director, Marketing - Banff Jasper Collection

At Pursuit, we offer more than just a place to visit, we create opportunities for our guests to truly connect with iconic destinations. Our experiences include world-class attractions and distinctive lodges, all designed to highlight the unique beauty of each location. Beyond that, we offer thoughtfully crafted restaurants, retail, and transportation services that help our guests immerse themselves fully in the experience.

What ties it all together are the friendly faces you’ll find along the way, the thoughtful amenities, and the delightful details that make every visit feel personal and unforgettable.

This is one of the most consequential marketing leadership roles  Banff Jasper Collection is our largest and most complex business, and this Director owns the marketing engine behind it, spanning world-renowned attractions, distinctive hotels and lodges, and a pipeline of brand-new experiences preparing to launch. You will lead a team of six, sit at the center of our commercial strategy, and have a direct, measurable impact on the growth of the business.

If you want a role where your marketing decisions visibly move the numbers, shape the guest experience in extraordinary places, and help launch new attractions the world has never seen, this is it.

The Director of Marketing, Banff Jasper Collection leads all marketing activity that drives consumer-direct visitation and revenue across our Banff, Jasper, Waterton and Golden businesses. Reporting to the Senior Director of Revenue and partnering closely with Pursuit's growth marketing, brand, digital and operations teams, this leader turns business strategy into marketing action, owns revenue targets, and is a driving force behind the successful launch of new experiences and capital investments.

This is a builder's role for a commercial marketer, someone who is equally comfortable setting strategy and rolling up their sleeves to execute, and who measures success in revenue delivered.

Translate business objectives and operational priorities into clear marketing strategies and activation plans, keeping every marketing dollar directly connected to a commercial or operational outcome. Own revenue targets for the Collection, and drive the marketing strategy that delivers them across all businesses and channels. Contribute to the enterprise business plan that optimizes growth across all channels and businesses. Serve as Pursuit's expert on our guests, competitors and destinations, building and evolving guest journey maps and using customer, market and business insights to identify opportunities and shape strategic priorities.

Oversee the design and execution of go‑to‑market and seasonal‑readiness plans that bring unforgettable experiences to market on time and on target. Own go‑to‑market strategy for new capital investments, ensuring the successful launch and commercial performance of new experiences in Banff, Jasper, Golden and Waterton. Ensure alignment between local business needs and digital development, optimizing marketing promotions based on real‑time business performance and enterprise targets.

Lead, coach and develop a team of six marketing professionals, building a culture of accountability, collaboration and high performance. Be a strategic business partner to operational and support‑services leaders, building trusted relationships up to the VP and C-suite level and leveraging the broader Marketing organization to drive enterprise outcomes. Grow in‑destination relationships across destination marketing organizations (DMOs) and industry partners. Partner with brand, digital, guest insights and communications teams in a…